2 days ago Be among the first 25 applicantsDirect message the job poster from uyo collectiveCo-Founder & Head of Product @ uyo | We help brands big and small connect with their audienceAbout Us:We are a digital and creative agency delivering innovative campaigns that connect brands with their audiences to help businesses become more successful.We specialise in paid media, creative production, marketing strategy and organic content.Our clients are in the Construction and Manufacturing, Health and Wellness, Hospitality and Finance industries in Melbourne and Sydney and we are based in Cremorne, Victoria.About the Role:We’re looking for an analytical, data-obsessed Performance Marketing Specialist to own the paid media and creative thinking across our portfolio of clients. This role is perfect for someone who thrives on performance metrics, and knows how to turn insight into action.We are looking for a proven performance marketing expert who can develop strategy and oversee the execution of our clients' campaigns. This individual will report directly to our Head of Product.Integrated Marketing Campaigns and Analytics-Develop and execute integrated marketing campaigns.-Strategically plan, execute, and optimise paid campaigns (Meta, Google, LinkedIn), leveraging analytics to maximise ROI.-Develop robust KPIs, tracking frameworks, and comprehensive reporting dashboards.-Translating campaign data into clear insights and actionable recommendations-Conduct regular analysis to derive actionable insights and continually refine content and campaign effectiveness.-Implement effective audience segmentation, UTM tracking, and A/B testing practices.-Experience using performance marketing tools (e.g., Meta Ads Manager, LinkedIn Ads, Google Ads, Google Analytics, UTM tools).Content Creation and Direction-Conceptualise and create compelling, platform-specific content that resonates with our audiences.-Produce high-quality visual and video content optimised for mobile-first consumption (e.g., using Figma, CapCut, Adobe Suite)About You:Minimum 3+ years’ experience in social media roles, either in-house or at an agency, working across platforms such as Facebook, Instagram (Meta), and TikTok.Strong ability to set up, manage, and optimise campaigns using Google Ads/Meta Ads/LI Ads/TT Ads.A proven track record of producing content and campaigns that deliver measurable business results.Experience conducting keyword research and audience targeting to maximise campaign performance.Skilled in writing effective ad copy and collaborating with designers on high-performing visual and video assets.Confident monitoring, analysing, and adjusting bids, budgets, and targeting to drive ROI and improve Return on Ad Spend (ROAS).Proficient in tracking and reporting on campaign performance using Google Analytics, Meta Business Suite, and other related tools.Excellent understanding of social ad campaign management, including creative development, audience building, conversion optimisation, and adapting to evolving social media trends.Strategic mindset with the ability to translate broader marketing objectives into a full-funnel social strategy and execution plan.Strong analytical skills and the ability to use data-driven insights to make business-focused recommendations.Highly proficient in Google sheets, social media metrics, budget management, and stakeholder relationship management.Comfortable in a client-facing role.Why Join Us?Work with exciting brands in a creative and fast-paced industryJoin a small, tight-knit team where your ideas truly matter everydayEnjoy state-of-the-art workplace facilities in CremorneOpportunity to grow and shape your role based on your strengthsIf this sounds like you, we'd love to chat!Drop us your resume, case studies and anything else that best represents who you are at tom@uyocollective.com.Seniority levelSeniority levelNot ApplicableEmployment typeEmployment typeFull-timeJob functionJob functionHuman ResourcesIndustriesAdvertising ServicesReferrals increase your chances of interviewing at uyo collective by 2xSign in to set job alerts for “Performance Lead” roles.Melbourne, Victoria, Australia 2 days agoMelbourne, Victoria, Australia 3 weeks agoMelbourne, Victoria, Australia 3 days agoMelbourne, Victoria, Australia $100,000.00-$120,000.00 1 week agoChief Revenue Officer @ Agritech Scale upMelbourne, Victoria, Australia $95,000.00-$105,000.00 1 week agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 3 weeks agoPlanning and Performance Lead - Corporate ReportingMelbourne, Victoria, Australia 2 days agoDocklands, Victoria, Australia 2 days agoFrankston, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 3 days agoMelbourne, Victoria, Australia A$65,000.00-A$80,000.00 1 week agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 4 weeks agoMelbourne, Victoria, Australia 1 week agoEast Melbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia A$180,000.00-A$200,000.00 4 days agoMelbourne, Victoria, Australia 4 days agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 2 days agoMelbourne, Victoria, Australia 3 days agoManager / Senior Manager - Performance & RewardMelbourne, Victoria, Australia 2 weeks agoTeam Performance Manager - Collection House MelbourneMelbourne, Victoria, Australia 3 weeks agoDocklands, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 22 hours agoMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 1 month agoMelbourne, Victoria, Australia 1 week agoChief Corporate Affairs & Engagement OfficerMelbourne, Victoria, Australia 2 days agoMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 21 hours agoMelbourne, Victoria, Australia 14 hours agoWe’re unlocking community knowledge in a new way. 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