We are seeking to appoint an experienced Brand Manager to join our Victorian Marketing Department based at Burwood .
About the opportunity:
This exciting opportunity will be responsible for a portfolio of dealerships/brands and supporting their respective marketing functions. The successful candidate will undertake the below:
* Developing, implementing, and executing retail-focused ATL & BTL marketing campaigns and activities for a portfolio of automotive brands
* Dealership activations and Partnership/Sponsorship management
* Leading the digital marketing strategy and execution to enhance engagement, positioning and message effectiveness
* Provide key input into briefing and executing creative, media and social campaigns
* Brand information management and adherence to the corporate identity (CI) of multiple brands
* Budget preparation and schedule planning
* Social Media planning and calendar management
* Provide a willingness to work with multiple stakeholders across multiple channels with varied requirements
About you:
Success in this role requires attention to detail, highly developed communication skills, and the confidence to make decisions and drive outcomes in a fast-paced environment. You will demonstrate:
* Tertiary qualified in marketing, business or communications with 5+ years' demonstrated marketing experience in brand or retail marketing roles
* Strong knowledge of Google Analytics, Googles Ads, and other digital marketing tools and platforms
* Creative mindset with the ability to thrive in a fast-paced, dynamic environment
* Self-motivated and pro-active, able to work independently to meet deadlines and achieve targets
* Excellent time management and organisational skills
* Strong communication and interpersonal skills with the ability to engage with internal and external stakeholders
* High attention to detail, task orientation and system adherence
* Automotive experience is favourable but not mandatory
* A current driver's license and your own vehicle
This is an exciting opportunity for someone who values growth, contribution, and the opportunity to build a meaningful career. Other benefits include:
* Competitive remuneration package
* Employee benefits including discounted vehicle purchases, servicing, discounted rates on Private Health Insurance and others
* Access hundreds of discounts using our exclusive reward platform
* Work with one of Australia's largest and most respected automotive groups
* Paid parental leave to support you and your family
Join Penfold Motor Group, a proud Australian-owned business and part of the Peter Warren Automotive Holdings family. We represent some of the finest vehicle brands and offer a complete range of services, including expert mechanical servicing, to cover all aspects of vehicle ownership. With over 330 dedicated employees across multiple locations in Victoria, our team is built on a foundation of extensive industry knowledge, outstanding sales and customer service, and leading expertise. We value our people as one of our greatest assets and are looking for passionate individuals to join our growing team.
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