Marketing Manager
Location: Unit 22, 257 Balcatta Rd, Balcatta, WA ****
Job Type: Permanent position | Full time position
Salary: $95,000 – $115,000
About:
ABS College and ABS Recruitment and Staffing Agency are industry leaders providing training and staffing solutions across aged care and disability sectors.
Based in Balcatta, we are committed to delivering high-impact education and supporting workforce development throughout Western Australia.
About the Role:
As our Marketing Manager, you'll drive the strategy and execution of our marketing, communications, and branding activities.
Reporting to the Managing Director, your work will boost student enrolment, grow our staffing services, and enhance our organisation's profile within education and health services.
Key Responsibilities:
Lead, develop, and deliver marketing strategies for both ABS College and ABS Recruitment
Establish marketing objectives, budgets, and performance benchmarks
Supervise internal marketing staff and external consultants
Implement campaigns for accredited short courses and the CHC***** Certificate III in Individual Support
Build and maintain partnerships with aged care and disability providers
Promote our staffing agency services and support workforce growth
Ensure brand consistency across all marketing platforms
Oversee and optimise digital marketing (SEO, Google Ads, social media)
Track, analyse, and report on marketing performance, adjusting strategies to maximise effectiveness
About You:
Proven experience in marketing leadership, ideally in education, health, or related industries (At least three years of relevant work experience is preferred).
Holds a bachelor's degree level or higher qualification
Expertise in digital and traditional marketing
Exceptional communication, management, and analytical skills
Strategic thinker, able to identify industry opportunities and drive business results
Benefits:
Career progression and leadership opportunities
Collaborative team environment
Make a real impact in the community
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