Your Role at a Glance
We are seeking a dynamic and results-driven Revenue Marketing Manager to own and optimize our customer journey, driving engagement and revenue growth. This role is pivotal in aligning our content and communications strategy with our business objectives, ensuring a seamless and compelling experience for our target audience. You will be responsible for orchestrating the customer journey from initial engagement through to conversion, leveraging our marketing automation platform (Marketing Cloud) and a robust content strategy. Storytelling is at the heart of this role, as you craft compelling narratives that resonate with our audience and drive action
What You'll Be Responsible For- Customer Journey Ownership:
- Design, implement, and optimize the end-to-end customer journey, ensuring a cohesive and impactful experience across all touchpoints.- Map and analyze customer journeys to identify opportunities for improvement and drive conversions.- Develop and execute targeted communications strategies to nurture leads and drive customer engagement.- Marketing Automation Management:
- Own and manage our Marketing Cloud platform, ensuring optimal configuration and utilization.-
- Monitor and analyze campaign performance, providing actionable insights to optimize results.- Content Strategy and Creation:
- Develop and execute a comprehensive content strategy that aligns with our business goals and target audience.- Create engaging and compelling content, including thought leadership pieces, blog posts, case studies, website copy, and marketing collateral.- Emphasize storytelling to create emotionally resonant content that drives engagement and brand loyalty.- Work with relevant agencies to produce multi language content.- Ensure all content is optimized for SEO, working closely with the relevant digital teams.- Stakeholder Management and Approval Process:
- Collaborate with cross-functional teams, including sales, product, and customer success, to ensure alignment and consistency in messaging.- Manage the content approval process, ensuring accuracy, compliance, and timely delivery.- Work with global teams to align content and PR efforts.- Performance Analysis and Reporting:
- Track and analyze key performance metrics, providing regular reports and insights to stakeholders.- Revenue driven to ensure goals are met to improve Attrition & drive Actie customer urgency- Use data-driven insights to optimize campaigns and improve overall marketing effectiveness.- Work with the digital marketing manager to ensure keyword research is correctly implemented.- Sales Enablement:
- Create and provide sales teams with impactful content, including presentations, brochures, and product fact sheets.-
- General Marketing Support:
- From time to time, support the wider marketing team & business with campaigns, advertisements, social media, events and internal communications.
Your Strengths and Expertise- Proven experience in revenue marketing, content marketing, or a related field.- Strong understanding of customer journey mapping and optimization.- Expertise in marketing automation platforms, Marketing Cloud & Salesforce- Excellent writing and storytelling skills, with the ability to create compelling content for diverse audiences.- Strong analytical skills, with the ability to interpret data and provide actionable insights.- Excellent communication and stakeholder management skills.- Ability to work independently and as part of a team in a fast-paced environment.- Knowledge of SEO best practices.- Knowledge of other platforms such as Tableau, Google Analytics, Litmus, Figma desirable- A strategic thinker with a results-oriented mindset.- A creative problem-solver with a passion for innovation.- Strong self-starter who thrives being autonomous.- A collaborative team player with a strong work ethic.- Organized and able to manage multiple projects at once.