Digital Marketing Specialist
Drive our marketing campaigns across feature racing seasons, hospitality, and events as a dynamic, data-driven marketing professional.
Role Purpose
You will oversee key communication channels, curate engaging content, and collaborate with media agencies and suppliers to achieve Club Menangle's marketing objectives.
Key Responsibilities
* Coordinate marketing campaigns for major events and hospitality offerings in support of the GM Marketing.
* Work closely with stakeholders across racing, hospitality, and broader marketing teams to create and implement marketing plans.
* Manage Club Menangle's website, ensuring it's updated with relevant content and delivering detailed reports on performance.
* Create engaging visual and written marketing content that embodies Club Menangle's brand.
* Design and implement targeted email marketing campaigns, track effectiveness, and optimize results.
* Foster relationships with media agencies and local media outlets, supporting both print and digital advertising efforts.
Skills And Experience
* 4+ years of experience in digital marketing, campaign management, and social media management.
* Experience with website content management systems (CMS).
* Proficient in using analytics tools like Google Analytics and CRM systems to drive data-driven decision-making.
* Strong graphic design skills with proficiency in software such as Canva.
* Extensive understanding of email marketing platforms and campaign execution.
* Detail-oriented with a focus on high-quality marketing materials and communications.
* Exceptional written and verbal communication skills.
* Excellent organizational and planning abilities.
* Ability to thrive in a fast-paced environment.
Knowledge/Education
* Degree in Marketing, Business, or similar field, or equivalent practical experience.
* Competency in digital marketing strategies, CMS, EDM, CRM, and social media management.
* Graphic design expertise is highly preferred.
About Us
At Club Menangle, we pride ourselves on being a leading venue that brings together world-class racing, hospitality, and events. As a Digital Marketing Specialist, you'll be at the forefront of our marketing efforts, helping to shape and enhance our brand presence.