Unlock Data-Driven Growth as a Senior Marketing Leader
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We're seeking a seasoned marketing professional to drive performance and analytics across our digital channels. This is an exciting opportunity for someone who combines analytical expertise with a deep understanding of digital marketing strategies.
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The ideal candidate will have 70% focus on performance marketing, optimising paid campaigns, identifying growth opportunities, and collaborating closely with channel specialists. The remaining 30% will be dedicated to analytics, owning reporting, building dashboards, and uncovering insights that inform strategy and fuel smarter decisions.
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* Main Responsibilities:
* Lead end-to-end reporting on marketing performance across acquisition, conversion, and ROI.
* Build and maintain dashboards in platforms like Looker and Amplitude, creating tools that are useful, clear, and actionable.
* Investigate performance changes across the funnel, identifying what's working, what's not, and what to do about it.
* Collaborate with Performance, Product, Creative, and CRO teams to surface and act on growth opportunities.
* Support strategic planning with insights that drive smarter budget allocation, testing plans, and channel decisions.
* Provide hands-on tactical input across paid channels during peak periods or team gaps.
* Work with internal data teams to ensure accurate tracking and access to marketing metrics.
* Support automation, test-and-learn culture, and the development of reporting frameworks that scale.
* Contribute to marketing mix modelling efforts in collaboration with internal and external stakeholders.
* Monitor broader market and behavioural trends and feed insights into the broader marketing strategy.