Base pay range
A$170,******/yr - A$220,******/yr
About Draftable
Draftable is building the next generation of document drafting tools for lawyers. We're part of Affinda Group, a founder-led global AI company based in Melbourne, Australia. Since launching our first legal product in ****, over 1,000 law firms and legal teams globally have adopted our product, including leading firms like Allens, King & Wood Mallesons and DLA Piper. We're growing revenue at well over 100% year-on-year, with very high win rates against incumbents and negligible churn. Our flagship document comparison product already matches or exceeds incumbent tools – and it's just the foundation for a broader product suite we're actively building.
Our ambition is to become the leading provider of document drafting solutions for lawyers, and the most loved software in a lawyer's toolkit.
What makes this role compelling
Real traction:
You're joining something that's already working – your job is to optimise and scale it, not prove it
Direct impact:
Build and own the marketing function at a company where you're close enough to the product and customers to shape everything
Clear vision:
Help evolve our brand and positioning as we launch more products the best lawyers in the world rely on every day. Comparison is just the starting point
Focus on long-term value
: Work with leaders who care about long-term customer value and product excellence, not just quarterly numbers
Strong culture:
A collaborative, low-turnover team where people genuinely support each other and care about the work
Well-capitalised:
Capital from Affinda Group is being allocated to Draftable specifically to scale the GTM function. You'll have the resources to scale properly
Why now
Legal drafting technology is going through a generational shift. Firms are moving away from aging, bundled platforms in favour of modern alternatives. We're on the right side of that dynamic – customers are actively switching to us, and we're winning head-to-head evaluations in all regions, with customer retention rates best in class. For a proven B2B marketing leader, this is a rare opportunity: strong tailwinds, a clear challenger story, a product customers love, and the chance to elevate the brand to grow demand.
The opportunity
We're looking for a Global Marketing Director to help take Draftable from a single category player to multi-product brand. This is a senior, hands-on role for someone who has been on this journey before and wants to do it again – this time with a sharper product, clearer vision, and more ownership.
You will
Report directly to Draftable's General Manager
Define strategy for brand marketing, including positioning as we launch additional products and a review and evolution of brand look and feel
Raise the quality of campaigns and creative, setting a high bar for messaging, content and design quality across all touchpoints
Provide frameworks and reporting systems that make marketing KPIs transparent across the business
Deliver integrated multi-channel product campaigns on a quarterly cadence cycle
Develop go-to-market strategy and launch plans for a pipeline of new products
Reimagine marketing execution and management in an AI-first culture where people are rewarded for working with AI
Coach, mentor, and grow the existing Draftable marketing team
What you'll bring
10+ years of marketing experience in B2B technology
Genuine creativity in campaign experiment ideas, and an ability to recognise good vs bad ideas / design / etc.
Experience delivering regular product marketing campaigns in coordination with Product & Sales teams
Comfort running experiments and using data to refine strategy and explaining marketing KPIs to non-marketers
Strong coaching and talent development skills – you hire well, give clear feedback, and elevate performance
Enthusiasm to use AI tools to achieve commercial goals and increase productivity
Nice to have
Experience selling into law firms or complex professional services organisations
Experience taking market share from large incumbents
Location & travel
Must be based in Melbourne, Australia
Flexible working arrangements with regular in-person collaboration
AUD $170,000–$220,000 (inclusive of super)
Generous paid time off and hybrid flexibility
Final package will reflect experience
How to apply
Hit "Apply" to upload your CV. Our process is concise and typically includes:
• Introductory call
• Technical interview
• Short work assessment
• Final interview with leadership
We're committed to fostering an inclusive workplace and welcome applications from all qualified individuals. We do not respond to unsolicited contact from recruitment agencies.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Software Development
#J-*****-Ljbffr