Melbourne, Victoria | Hybrid OpportunityNew Opportunity | Permanent OpportunityDiscount on RACV Products | Competitive SalaryYou’ll be part of a workplace where you feel you belongRACV is a strong brand, with a long heritage as a company that exists to improve lives. An opportunity exists for a Marketing professional to join the organisation to continue to build this wonderful business, brand and team.About the OpportunityThe Marketing team is responsible for implementing the strategic marketing plan and program across RACV’s full suite of products and services – Motor, Home, Leisure and Membership. This includes communication and campaign planning, media strategy development / optimisation and implementation of an effective integrated marketing program across the full channel mix.Reporting to the Marketing Manager - Home, the Marketing Consultant is integral to the team, implementing the most optimal mix of tools and tactics to address plan objectives and drive business outcomes including ATL, performance marketing, SEO, social, 1:1 (including lifecycle programs) and owned channel activations.Come along for a new journeySuccess in this role requires the skills, capabilities and experience to navigate through the organisation and the Membership and Marketing team to deliver clear value to the business including budget management, reporting, effectiveness and optimisation to agreed targets.Here’s a glimpse of what you’ll be doing:Work closely with the Planning & Performance team to understand business and marketing objectives and opportunities, target audiences, customer insights and propositions, bringing this to life via a well-planned and continuously optimised go to market programAssist with the development and implementation of marketing programs, product launches / go-to-market, seasonal campaigns, promotional activities and always-on campaignsLead the implementation of campaigns and activities across owned and paid channelsUndertake commercial and performance analysis of marketing activities, both during and post, to identify insights and optimise as requiredWork with the Corporate Communications and Social team to lead the execution of the content, bringing to life product propositions through engaging visual contentWho we’re looking for and what you’ll bring:3+ years’ experience in campaign management across digital channels including email, search and socialTertiary qualification in marketing or other business-related fieldExperience in consumer marketing, preferably across digital products/platformsHave managed agencies in the past and understands the creative development processDemonstrable experience in campaign planning and execution across paid and owned channels to deliver expected resultsStrong analytical and numeracy skills for data analysis, insights, reporting and budget managementSound communication skills both verbal and written with a proven ability to translate technical information into effective and meaningful customer-facing communicationCustomer-focused, knows what best practice and engaging creative/comms looks likeAdept with Microsoft including Word, Excel and PowerPointStrong presentation skillsGood project management skills and attention to detailDisplays sound judgment and takes a common-sense approachA curious mind that learns quickly and values continuous improvementWorks effectively within a team and is an active contributorThere’s so much on offer when you join RACV with benefits including:Our flexible and informal work environment which helps bring balance between work and homeGenerous discounts on home and car insurance policies and RACV roadside careClub Membership and great discounts across all RACV resortsDiscounts from corporate partners that are updated monthlyOur differenceAt RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.Ready to reach your full potential? Join our team, where the work is more meaningful and making a difference beyond the work matters.Application ProcessYou can learn more about the RACV at careers.racv.com.auApplicants will be required to provide evidence of their eligibility to work in Australia, and consent to a criminal record check.Submit your CV via the link below.Note for Recruitment Agencies/Search FirmsThis role is being managed by RACV Talent Acquisition and we will not accept unsolicited resumes/applications/candidate profiles from Recruitment Agencies/Search Firms. Please do not forward content to our job posting email addresses or RACV employees. RACV is not responsible for any fees related to unsolicited resumes/applications/candidate profiles.
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