Job Description
The purpose of the Digital Activation Executive role is to support the delivery of best-in-class digital and programmatic media solutions while contributing to the ongoing development of the Digital Activation team.
This role is responsible for the setup, trafficking, optimisation, monitoring, and reporting of digital and programmatic campaigns, ensuring campaigns are delivered accurately, on time, and against agreed KPIs.
The Digital Activation Executive plays a key role in maintaining strong relationships with clients, media partners, and internal teams while supporting campaign performance, operational excellence, and positive client experiences.
The Digital Activation Executive also supports the development and day‐to‐day output management of Coordinators within the team and takes responsibility for the quality and accuracy of all campaign activity completed.
Your scope will include:
* Build and maintain strong relationships with internal teams, clients, media partners, and stakeholders to support campaign delivery and client outcomes
* Develop a strong understanding of client business objectives, target audiences, and digital communication strategies
* Respond to client briefs with the support of line managers and contribute to programmatic media recommendations
* Collaborate with managers, directors, investment teams, account teams, and digital activation specialists to deliver integrated campaign activity
* Actively contribute to internal and external WIP meetings, reporting meetings, business reviews, and campaign discussions
* Lead day‐to‐day communication across tier 2 and tier 3 clients while escalating issues when required
* Represent the agency professionally across all client and partner interactions
* Support and guide coordinators within the team to ensure high‐quality output and delivery standards
Implement campaigns with high attention to quality, including:
* Set up, traffic, implement, and manage digital and programmatic campaigns across DSPs and ad servers
* Manage campaign execution across platforms including DV360, CM360, Google Ads, and other buying platforms where applicable
* Monitor live campaign delivery against agreed objectives, KPIs, pacing, and budgets
* Identify and implement campaign optimisations to improve performance outcomes
* Troubleshoot campaign and platform delivery issues and escalating where required
* Ensure all trafficking, creative assets, and campaign setups are completed accurately and within required timelines
* Run regular campaign reporting and deliver insights, recommendations, and performance analysis
* Support post‐campaign reporting and identify key learnings for future activity
* Maintain strong attention to detail across all reporting, implementation, and operational processes
* Keep up to date with industry trends, beta opportunities, and platform developments
* Support certification completion and platform capability development, including Google certifications such as DV360 and CM360
Organisational relationships:
* Reports to: Digital Activation Manager or Director
* Direct reports: Coordinator
* Key contacts: Digital Activation Team, Investment Team, Account Management Team, Analytics, Finance, and wider agency stakeholders
* Clients and day‐to‐day client stakeholders
* Media owners, technology vendors, and platform partners
* External suppliers and programmatic partners
* Support campaign delivery within approved budgets and performance requirements
* Ensure campaign spend, trafficking, reporting, and implementation details are entered accurately into systems and platforms
* Maintain awareness of campaign efficiency, pacing, and commercial outcomes across all activity
* Build strong collaborative relationships across internal teams and external partners
* Support the training, mentoring, and development of junior team members where appropriate
* Demonstrate accountability and ownership across campaign delivery responsibilities
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