Lead Analytics Consultant
We are seeking a highly skilled Lead Analytics Consultant to join our team. As a pivotal member of our organization, you will play a key role in shaping and implementing digital measurement strategies for our clients.
You will leverage your expertise in Google Analytics 4, Google Tag Manager, and privacy-first solutions to identify complex analytics challenges and translate them into actionable technical implementations.
* Digital Measurement Solutions: Lead the planning, design, and implementation of comprehensive data analytics across diverse digital channels and platforms, primarily using the Google Analytics 360/GA4 suite.
* GA4 and GTM Implementations: Execute complex GA4 and Google Tag Manager configurations, including advanced data layer strategies, custom event tracking, and server-side tagging.
* Data Collection Ecosystems: Develop and maintain client-side and server-side sources of truth for analytics data, integrating with various technologies such as TMS, CDP, and CMS.
* Privacy-First Measurement: Act as a subject matter expert on evolving privacy regulations, cookie deprecation, and browser ID changes, ensuring clients' measurement strategies are future-proof and compliant.
* Business Needs Translation: Collaborate closely with clients to identify core measurement and analytics needs, translating them into detailed technical specifications and actionable implementation plans.
* Project Delivery: Oversee the end-to-end delivery of analytics projects, ensuring solutions are robust, scalable, and meet client objectives.
* Data-Driven Decision-Making: Nurture clients' understanding of the importance of a well-defined and tested measurement strategy, acting as a consultative resource to help them build and optimize their own testing models and attribution frameworks.
* Education and Empowerment: Provide training and thought leadership on existing and new features/capabilities in Google Analytics and other analytics software, defining roadmaps for long-term customer analytics needs and fostering a culture of data literacy.
* Integrations and Optimization: Understand and deploy integrations between analytics platforms and external data from POS systems, advertising networks, CRMs, location-based tracking, and offline paid media to create a holistic view of customer journeys.
We are looking for an individual who is passionate about analytics, has strong technical skills, and excellent communication abilities. If you are a motivated professional with a desire to drive business growth through data-driven insights, we encourage you to apply for this exciting opportunity.