Overview
Digital Experimentation and Personalisation Specialist
Own and manage best in class digital experimentation and personalisation framework.
Surry Hills and Norwest location.
Hybrid Working (3 days in the office)
What you'll do
You will develop and own the BIG W digital experimentation and personalisation framework, from ideation to execution. Drive a measurably better customer experience and deliver eCom trade goals by systematically running A/B tests and personalisation campaigns.
Managing the experimentation backlog, executing tests, tracking, sharing results with stakeholders. Partnering with the DX & eCom Trade team, Product and UX is key to implement successful customer experience change and foster a culture of data-driven innovation.
What you'll bring
* Develop and manage a best-in-class digital experimentation and personalisation framework, owning the program from ideation to execution.
* Lead the creation, management, and prioritisation of the experimentation backlog.
* End-to-end execution of A/B tests per month, leveraging core available platforms including Optimizely, Insider, Contentsquare, Medallia DXA.
* Establish the processes for tracking, archiving, and scaling all experimentation results.
* Integrate successful experiments permanently into the digital product roadmap by partnering closely with DX & eCom Trade teams and Product teams.
* Proactively review customer behaviour metrics, leveraging Contentsquare, to provide real-time change recommendations to DX & eCom Trade teams on trade-driving activations, e.g. tile/offer placements for core pages homepage, deals, new, ....
* Act as a champion for data-driven decision-making
What you'll experience
* A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.
* Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.
* 12 weeks paid parental leave for primary caregivers plus paid superannuation for up to 12 months while the Team Member is on parental leave - eligible from the first day of employment.
* A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app. A progressive and competitive leave policy that gives you more space for what matters to you.
Endless possibilities with Woolworths Group
We're a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – 'to create better experiences together for a better tomorrow.'
Here you'll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.
Everyone belongs at Woolworths Group
As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team's diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems.
Woolworths Group is an inclusive, team-first company and we value all skills and experiences. If you meet some, but not all of the requirements, we encourage you to submit your application.
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