Marketing Operations Manager – Technology, Systems & Automation
Marketing Operations Manager – Technology, Systems & Automation
About the Group
We are a diversified and fast-growing group operating across:
* Education & Training
* Automotive Services
With multiple business units and expanding operations, we are focused on building scalable systems, improving digital performance, and driving measurable growth through technology-led marketing.
The Opportunity
We are seeking a highly strategic and technically capable Marketing Operations Manager – Technology, Systems & Automation to lead the integration and optimisation of marketing systems across the group.
This is not a traditional marketing role. It is a hybrid position combining:
* Technology architecture
* Data analytics
* Automation and systems execution
You will design and implement scalable infrastructure to improve lead generation, conversion tracking, agent performance reporting, campaign ROI, and operational efficiency across multiple entities.
Key Responsibilities
* Manage and optimise CRM platforms (e.g. HubSpot, Salesforce, Zoho or similar)
* Build and refine marketing automation workflows and customer journeys
* Integrate enquiry forms, landing pages, tracking tools and sales pipelines
* Ensure clean and accurate data flow between marketing, admissions, sales and finance systems
Automation & Digital Transformation
* Design and implement automated nurture campaigns (email, SMS, WhatsApp)
* Develop structured automation systems to reduce manual processes
* Implement AI-driven tools to enhance targeting and predictive analytics
* Lead digital transformation initiatives across marketing functions
Data, Reporting & Performance Management
* Develop KPI dashboards (CPL, CPA, conversion rates, ROI by channel)
* Monitor offshore and onshore agent performance metrics
* Track campaign performance across Google, Meta, LinkedIn and TikTok
* Prepare executive-level performance reports with actionable insights
* Use data to continuously optimise campaigns and marketing spend
Website & Digital Infrastructure
* Oversee website optimisation including SEO, CRO and tracking setup
* Manage Google Analytics, Tag Manager and pixel implementations
* Improve landing page performance and lead capture funnels
* Coordinate with developers for technical enhancements and integrations
Cross-Functional Leadership
* Oversee marketing operations to ensure alignment with business objectives
* Collaborate closely with Sales, Admissions, Product and Customer Service teams
* Manage lead flow processes to improve conversion outcomes
* Monitor and manage marketing budgets to maximise ROI
About You
We are looking for a commercially focused systems thinker with strong technical capability and analytical depth.
* 3+ years' experience in Marketing Operations, Marketing Technology or similar
* Proven experience managing CRM and marketing automation platforms
* Advanced knowledge of analytics, tracking and reporting tools
* Strong hands-on experience with Google Analytics, Tag Manager and Meta Ads Manager
* Ability to design scalable systems and structured workflows
* Strong data analysis and dashboard development capability
* Excellent communication and cross-department collaboration skills
* Solid understanding of marketing, sales and customer lifecycle principles
* Knowledge of AI-driven marketing tools
* SQL, API integrations or basic coding knowledge
* Strategic thinker with strong execution capability
* Highly analytical and detail-oriented
* Process-driven with a systems mindset
* Commercially focused and ROI-driven
What We Offer
* Opportunity to lead group-wide digital transformation initiatives
* Competitive salary package with performance-based reviews and progression
* Opportunity to work on enterprise-level systems and automation initiatives
* Supportive and collaborative work environment
* Direct exposure to executive leadership
* Clear long-term career progression pathway
* 482 or 494 visa sponsorship available, subject to eligibility
Apply Now
To apply, please submit both your cover letter and resume.
For more information about Skills Australia Institute, please visit: https://www.skillsaustralia.edu.au
Only shortlisted candidates will be contacted.
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