Social Executive @ Akcelo
This is a Social Executive role with Akcelo based in Redfern, Sydney Australia.
Akcelo is an independent Brand Experience agency delivering powerful brand experiences that people love. We fuse creativity with experience design to solve business problems and generate white-space opportunities for the likes of McDonald's, PepsiCo, Tinder and TikTok.
We are looking for a Social Executive who is passionate about the areas that drive our brands and influence our audiences. Our ideal candidates' interests range from music, food to the latest TikTok trends.
Our Social Executive will understand the nuances of consumer behaviour on social media – what they are talking about, where they're saying it and how to respond as a brand guardian. You can turn a social behaviour into a genuine creative thought‑starter or potentially award‑winning idea. You're a chameleon that can shift from the TOV of a straight‑forward brand to one that is representative of your audience's world. You live and breathe social media and know about format changes, shifts in channel behaviours and trends before they hit the For You page. Applying an editorial mindset to how you tackle community engagement.
Responsibilities
* Assisting and proactively bringing forward insights, behaviours and opportunity for ideation, jump‑off points and creative executions
* Creative at your core – ability to ideate quickly for a snappy response, quick caption or a hashtag
* Culture – You have culture at the forefront of mind and are able to find opportunities and trending moments for brands to be relevant
* Reporting for duty – You are able to distill large amounts of data and information into insightful reports for brand and insights teams
* Understanding your canvas – You know the different social channels and formats intimately and how to adopt creative to fit them but also know how to push the boundaries to use them
* Moderation and engagement extraordinaire of owned social channels for different brands including but not limited to Facebook, Instagram, LinkedIn, X, TikTok and Snapchat, Pinterest
* Work collaboratively with creatives, strategists, social folk and clients to deliver best practice
Benefits
* A workplace that doesn't just have the word flexibility written in a policy
* A company that really values its people – you will not just be another number
* Unbelievable employee benefits like flex Fridays, annual ski trips, social events, team office drinks and loads more
* A workplace that offers learning and development opportunities, an unbelievable work environment with state‑of‑the‑art facilities and loads of perks
Qualifications
* Confident communication skills to energetically engage internal and external stakeholders and articulate your thoughts
* Comfortability with shooting content for social
* A passion for subcultures and the want to teach people on your own personal insights
* Ability to juggle multiple brands, tones of voice at once
* Strong written skills & attention to detail
* Comfortability working under a sense of urgency, context switching and being resourceful and proactive
* A positive and solution focussed attitude
* The willingness to grow with and alongside the business
* You love being part of a team
* An open attitude and excited by change… you are a problem solver
* The passion to champion your team within the agency