Scope:Part-Time / Project-BasedRate:Candidate to propose their own rateJob Description:We are seeking a performance-driven PPC & SEO Specialist to optimize lead generation campaigns for a local service-based business.
The ideal candidate will audit, rebuild, and manage existing Google Ads (Performance Max) and SEO strategies to significantly reduce Cost Per Acquisition (CPA) while targeting a hyper-local audience (15-20 km radius, aged 20+).
This is a results-based engagement with high accountability and clear ROI expectations.Key Goals:Reduce CPA from $35-$40 to $20-$22Rebuild or optimize Google Performance Max campaignsIncrease qualified lead volume within 15-20 km radiusImprove local SEO rankings and organic visibilityRoles & Responsibilities:PPC ManagementAudit current Google Ads (PMax) campaigns and past performanceBuild optimized campaigns targeting local keywords and geographic areasSet up conversion tracking, budget limits, ad scheduling, and retargetingConduct A/B testing on creatives and keyword strategiesContinuously optimize to achieve CPA and lead targetsSEO OptimizationConduct local SEO audits and competitor analysisOptimize on-page content, metadata, and Google Business ProfileBuild local backlinks, citations, and directory listingsRecommend blog topics and content strategies (if needed)Enhance mobile-friendliness, page speed, and technical SEOCommunication & ReportingShare daily performance updates on CPA, ad spend, and conversionsAttend weekly check-ins for campaign review and strategy adjustmentsDocument and explain campaign changes and test strategiesDeliver clear reports with actionable insightsIdeal Candidate Profile:2+ years of hands-on experience in PPC (especially Google PMax) and local SEOProven success in lead generation for service-based or local businessesStrong grasp of digital marketing KPIs: CPA, CTR, ROAS, etc.Proficient in tools like Google Ads, Google Analytics, SEMrush/Ahrefs, and GMBExcellent English communication, proactive, and data-drivenAble to provide samples of past campaigns and performance-based results
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