Marketing Campaign Strategist
We are seeking an experienced Marketing Campaign Strategist to lead our multi-channel marketing efforts and drive engagement with our target audiences. This strategic role will oversee the development and execution of innovative campaigns, contributing significantly to our revenue growth.
Campaign Strategy & Execution
The ideal candidate will design, launch, and optimize integrated demand generation campaigns across various channels, including email, field activities, webinars, social media, paid advertising, and account-based marketing (ABM).
This individual will master our marketing automation platform to build and manage sophisticated lead nurturing workflows, scoring models, and database segmentation, ensuring seamless lead handoffs to sales and inside sales teams.
They will also be responsible for meticulously tracking, analyzing, and reporting on campaign performance, creating dashboards to showcase marketing's contribution to pipeline and revenue.
Audience and Market Expertise
The successful candidate will develop a deep understanding of our ideal customer profile, buyer's journey, customer pain points, and collaborate with product marketing to ensure all marketing content and messaging are hyper-targeted, timely, relevant, and compelling.
This person will also be responsible for managing website and social media operations, including content management, sitemap, navigation, localization, and SEO/SEM/AI SEO and analytics, as well as collaborating with global teams to localize and curate various content types, such as articles, infographics, and case studies.
Requirements
* At least 10 years' experience in B2B marketing, with a strong focus on demand generation, preferably in the SaaS or technology sector
* Bachelor's degree in Marketing, Business, or a related field
* Proficiency in English is required, proficiency in Japanese or Mandarin would be advantageous for communicating with customers in Taiwan and Japan
* Deep hands-on experience with major marketing automation platforms (e.g., Marketo, HubSpot, Pardot, Eloqua)
* Excellent business acumen in Workiva's core APAC markets - Australia, Singapore, Hong Kong, Taiwan & Japan
* Data-Driven Mindset: Demonstrates a proven ability to analyze campaign data, interpret results, and translate them into actionable insights
* Proficient in using Salesforce, Google Analytics, Google Tag Manager, Quicksight, and 6Sense
* Platform Management: Experience in managing Content Management Systems and social media platforms
* Strategic & Tactical Execution: Ability to think strategically about the entire marketing funnel while also managing the tactical details of campaign execution flawlessly
* Exceptional Collaborator: Strong communication and interpersonal skills with a proven track record of building successful relationships with sales and other cross-functional teams