Job Overview
The Product Marketing Specialist role entails aligning marketing initiatives with the organisation's product strategy, ensuring consistent and compelling product positioning across all customer-facing materials.
Key responsibilities include:
* Product Positioning & Messaging: Develop unique selling propositions and core product messages while supporting competitor analysis to identify differentiators and positioning.
* Product Launch Management: Develop and project manage product launch plans, managing marketing activities for launches and events.
* Marketing Asset Creation: Oversee the development of brochures, packaging concepts, and visual assets, manage product photography, video, imagery and copy for use across digital and print platforms.
Responsibilities also involve enhancing product positioning through messaging strategies that resonate with customers.
What We're Looking For:
* A skilled marketer with expertise in developing effective product positioning and messaging strategies.
* Strong project management skills, with experience in managing multiple product launches.
* Ability to oversee creation of high-quality marketing assets, including brochures, packaging designs, and visual content.
* Effective communication and teamwork skills, with the ability to collaborate with cross-functional teams.
Why Choose This Role?
This is a fantastic opportunity to leverage your marketing skills in a dynamic and innovative environment. As a Product Marketing Specialist, you will be responsible for driving business growth by effectively positioning our products in the market.