Job Opportunity
This role plays a pivotal part in shaping our brand identity. The successful candidate will develop and implement strategic marketing plans to enhance our brand presence and reputation as the go-to destination for quality content.
The key responsibilities include:
* Partnering with the Head of Brand & Communications to create and execute a comprehensive strategy that builds brand equity, grows audiences, and drives revenue across Luxury & Homes portfolios.
* Collaborating closely with Editors and Brand Managers in our Content team to develop clear brand positioning and distinctive plans that resonate with consumers and clients.
* Overseeing the planning and execution of integrated marketing campaigns across owned, earned, and paid channels to enhance brand presence, drive customer engagement, and build brand loyalty.
* Developing and managing public relations and external communications strategies, including issue management plans, to maintain authority and trust.
The ideal candidate will have:
* Proven expertise in developing and executing brand strategies that drive growth, audience engagement, and brand equity across multiple channels.
* Experience managing cross-channel marketing campaigns across owned, earned, and paid channels, with a track record of delivering measurable results aligned with business objectives.
* Strong ability to analyse market trends, consumer insights, and performance data to optimise strategies, refine messaging, and improve campaign effectiveness.
* Familiarity with digital marketing tactics that can enhance brand campaigns, especially across social media and online platforms.
* Excellent interpersonal skills for working closely with cross-functional teams, to align on brand positioning and messaging.
* Proficiency in managing multiple projects, timelines, and budgets, ensuring smooth coordination and on-time delivery of brand and communications initiatives.