Hotel: Sorrento Mornington Peninsula (MELST), 23 Constitution Hill Road, 3943
The Digital Marketing Manager is responsible for developing, implementing, and monitoring the performance of the distribution channel strategy. This strategy should align with the hotel stay brand, loyalty brand, and outlet marketing strategies to achieve low-cost direct booking revenue, market share growth, and brand preference enhancement.
The role involves driving channel performance through managing social media best practices, consulting on optimized hotel marketing content, and ensuring the integrated use of existing and new IHG tools, platforms, and systems. Additionally, the manager oversees compliance, management, and performance across Websites (WEB), Central Reservation Offices (CRO), Global Distribution Systems (GDS), and Online Travel Agents (OTA) to increase revenue through direct, low-cost system contributions.
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