Visual Content Specialist
We seek a creative and resourceful Visual Content Specialist to spearhead our visual identity across various platforms.
* Key Responsibilities:
o Capture high-quality photographs and video clips for social media, websites, and paid advertising.
o Direct, shoot, and edit video assets for Meta (Facebook/Instagram) and Google Ads.
o Manage lighting, framing, and storytelling for engaging visual content.
o Edit using professional software to produce polished, on-brand visuals.
* Post-Production Expertise:
o Utilize tools like Adobe Premiere Pro, After Effects, Lightroom, Photoshop, or equivalent.
o Color correct, retouch, and optimize assets for multiple platforms and formats.
o Create short-form content (Reels, Stories, TikToks, UGC-style clips).
* E-commerce & Shopify Management:
o Collaborate with developers to manage and optimize the Shopify store.
o Suggest and oversee improvements to product pages, layout, and user flow.
o Implement and manage content across the website (images, banners, collections, etc.).
* Performance Insights:
o Understand ad platform requirements (Meta/Google) for creative performance.
o Maintain content libraries, naming conventions, and asset versioning.
o Use feedback and performance metrics to optimize future content creation.