Overview
Taking Shape is a fast growing, dynamic and much loved fashion retailer with a strong presence in both stores and online in Australia and New Zealand. We celebrate curves and want women to feel fabulous about themselves, all day every day.
About the role
We're seeking a hands-on SEO and Digital Performance Manager to lead our digital marketing efforts and drive measurable growth across all digital channels. Reporting to the Head of Digital, you'll be responsible for developing and executing comprehensive digital strategies that maximise ROI while acquiring current customers and growing sales.
Your role
- Lead strategic planning and execution across SEO, SEM, display advertising, retargeting and affiliate marketing channels
- Optimize performance marketing campaigns through data-driven analysis of keywords, ad copy and conversion paths
- Conduct regular SEO audits and implement technical recommendations to improve organic search performance
- Utilise internal data systems to measure, analyse and report on digital performance across all touchpoints
- Collaborate with marketing and ecommerce teams to synchronise activities and maximise campaign effectiveness
- Stay ahead of digital marketing trends and innovations to identify new growth opportunities
Skills
- Bachelor's degree in Marketing, Business or related field
- Extensive experience in performance marketing with strong analytical and strategic capabilities
- Proven expertise in SEO, SEM, display advertising and affiliate marketing
- Exceptional ability to analyse complex data and communicate insights clearly
- Strategic thinking combined with attention to daily operational details
- Proactive approach to improving processes and driving projects to completion
- Strong prioritisation and time management skills in fast-paced environment
How to apply
If you're a results-driven digital marketing professional with a passion for fashion and helping women feel confident, we'd love to speak to you. Click on the Apply button to submit your cover letter and CV.
Due to the high volume of applicants we receive, please be aware that only shortlisted candidates will be contacted.
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📌 SEO and Digital Performance Manager
🏢 Taking Shape
📍 Melbourne