About the Role
As a Digital Marketing Manager, you will be responsible for overseeing the optimization of our company's websites and search engine marketing strategies to ensure they reflect current industry standards, support seamless user experiences, and implement strategies to strengthen paid and organic traffic, generate leads, and maximize ROI.
The ideal candidate will have a strong understanding of digital marketing principles, including web analytics, tag management, and visualization tools. They will also have experience in managing digital media agencies and developing comprehensive digital marketing strategies aligned with business objectives and brand positioning.
This is a mid-senior level position that requires a high degree of technical expertise, as well as excellent project management and communication skills. The successful candidate will be able to manage multiple priorities and stakeholders effectively, and have a proven track record of delivering results-driven marketing campaigns.
Responsibilities
* Develop and execute comprehensive digital marketing strategies aligned with business objectives and brand positioning.
* Identify and evaluate new lead generation channels and tactics to expand the reach and effectiveness of lead generation efforts.
* Partner and engage with digital media agency to develop and execute lead acquisition strategy across all digital channels (SEM, SEO, video, display and social) to meet business targets.
* Implement technical SEO best practices, including optimization of website structure to ensure functionality/user experience, code, sitemaps, page speed and performance.
* Proactively implement test & learn strategies to improve user experience and acquisition metrics.
* Maximize potential of customer interactions in digital environment across all brands/channels.
* Collaborate closely with internal teams and external partners to foster innovative digital solutions and execute key marketing strategic initiatives.
* Compile and distribute digital analytics including Google Analytics reports and DOMO Analytics.
* Maximize potential of lead generation for dealer network Australia wide.
* Ensure leads are driven to customers from their websites and to ensure any lead bugs are fixed within 24 hours.
* Administrator accountability for brand digital requirements, including but not limited management of Microsoft Azure and Apple Enterprise Developer licenses.
Requirements
* Degree in Marketing, Digital Marketing, Communications, or similar.
* 5+ years experience in digital marketing, website management, within the interior design industry and/or B2B dealer network is a bonus.
* Genuinely passionate about data and analytics.
* Highly skilled and experienced in web analytics and knowledge of the digital ecosystem.
* Knowledge in analytics, tag management and visualization tools including Google Analytics/GA4, Google Tag Manager and Looker Studio (experience with DOMO advantageous).
* Advanced knowledge of Meta and other social media platforms, Wix and more advanced Content Management Systems (experience with Kentico advantageous), Google My Business and SEO/SEM strategies.
* Understanding of Marketing Automation platforms (experience with Eloqua advantageous).
* Technical skills including basic HTML/CSS and Advanced Excel.
* Be well versed in performance marketing, conversion and lead generation.
* People management for at least 2-3 years.
* Excellent project management skills with the ability to manage multiple priorities and stakeholders effectively.
* Exceptional communication and collaboration skills, with demonstrated ability to work cross functionally and influence stakeholders at all levels.
What We Offer
* Hybrid work arrangement with 3 days in the office and 2 days WFH.
* Company culture that prioritises internal development and professional growth.
* Social Club.
* Vacation Care.
* On-site parking.