Location : South Melbourne Full-time, Permanent Reports to: CEO (with a dotted line to the Head of Experience and SanMan Group CMO) Lead the content engine for one of Australia’s fastest-rising AI brands, creating high-impact content that drives the AI-for-business conversation. Competitive salary strong growth opportunities Hands-on creator role with full ownership of the content function Direct access to the CEO and leadership team to shape the BusinessAI brand About the company: BusinessAI is Australia’s first full-service AI automation partner, helping small and medium businesses unlock efficiency, growth, and scale through practical AI solutions. Specialises in AI education, automation strategy, and implementation Builds AI agents and automation systems that deliver measurable commercial outcomes Makes AI practical, accessible, and profitable for real businesses Backed by experienced operators with ambitious growth plans Driven by innovation, execution, and audience impact About the role: This is a full-time Content Lead role responsible for building and scaling BusinessAI’s content engine from the ground up. Create and produce content across video, written, podcast, webinar, and social formats Test and identify the content formats that resonate most with Australian business owners Own production end-to-end: filming, editing, publishing, distribution, and performance analysis Work directly with the CEO to shape BusinessAI’s brand voice and digital presence Partner with the Head of Experience to produce podcasts, webinars, and live- event content This is a hands-on creator role for someone who thrives on producing standout content, moving fast, and building audience attention through consistent experimentation and execution. What you will do: Create short-form and long-form content across LinkedIn, Instagram, TikTok, YouTube, X, podcasts, and email Shoot, edit, caption, design, and publish content independently Produce high-quality video, audio, and written content that simplifies complex AI concepts for business owners Build and refine BusinessAI’s content strategy through continuous testing and iteration Repurpose podcasts, webinars, and live-event recordings into scalable multi- platform content Use AI tools to accelerate content production, workflow automation, and creative output Stay current on AI trends, tools, and conversations relevant to SMEs and business growth Develop and maintain a clear and recognisable BusinessAI brand voice Measure content performance, audience engagement, and channel growth Collaborate closely with leadership on brand direction, positioning, and content opportunities Skills & experience: We are looking for a highly capable content creator with strong production skills, creative instincts, and a bias toward action. 3–6 years of experience in content creation, media, marketing, agency, or creator-economy environments Strong hands-on experience producing video, audio, written, and social content end-to-end Portfolio or body of work demonstrating strong audience engagement and content quality Skilled in filming, editing, copywriting, publishing, and content distribution Strong understanding of platform-native content across LinkedIn, TikTok, Instagram, YouTube, and X Experience using modern AI content tools for editing, transcription, automation, and workflow optimisation Strong communication and storytelling skills Comfortable collaborating closely with founders and leadership teams Data-driven mindset with experience testing content formats and measuring performance Entrepreneurial, fast-moving, and highly self-managedCulture High-performance, execution-focused environment Creative freedom with strong ownership and accountability Direct collaboration with senior leadership and strategic decision-makers Fast-paced startup culture built around experimentation and growth Strong focus on innovation, learning, and audience impact Benefits Competitive salary package Opportunity to build and scale a high-growth brand from the ground up Direct mentorship and collaboration with experienced founders and executives Exposure to cutting-edge AI tools, workflows, and business strategies Creative ownership across multiple content formats and channels Long-term career growth opportunities within a rapidly scaling company Access to a high-level business, media, and education network through Sansoni Management Key Success Metrics Audience growth across BusinessAI’s owned channels Content reach, engagement quality, and audience retention Identification and scaling of high-performing content formats Consistency and quality of podcast, webinar, and live-event production Strength and recognisability of BusinessAI’s brand voice and content identity Growth in BusinessAI’s visibility and share of voice within the AI-for-business market Click APPLY to join the BusinessAI team.