Community and Events Manager (AU / Remote)
Optimal is a comprehensive user insight platform empowering product teams and UX researchers to make confident, data-driven decisions.
We provide a powerful suite that transforms complex human behaviors into actionable insights. Our platform helps our customers understand how people interact with their digital experiences, revealing the "why" behind user behaviours so they can build products that truly connect with their audience.
We work with industry leaders like Lego, Nike, Netflix and Apple, to bridge the gap between user expectations and product reality.
Role
At Optimal, we build powerful UX research tools that help teams make data-driven decisions. Trusted by the world's biggest brands, we're passionate about user experience and we're looking for a dynamic Community and Events Manager to help us grow and engage with our vibrant community.
You'll develop and execute our community engagement strategy across digital and in-person channels. You'll also own our social media presence and create memorable events and webinars that bring customers together.
We're looking for someone who is a natural connector – who's equally comfortable managing a LinkedIn content calendar, coordinating event logistics, and building genuine relationships with customers. You're both a strategic thinker and hands-on executor, someone who juggles multiple projects while maintaining high standards for quality and engagement.
What you'll do
Social Media Management
Own and manage Optimal's social media presence across LinkedIn, X (Twitter), Facebook, and Medium
Develop platform-specific content strategies that drive engagement and build community
Create and manage a content calendar that balances promotional, educational, and community-focused content
Write compelling copy for social posts and campaigns across multiple formats (short-form, long-form, video, static)
Monitor social conversations, engage with our audience, and identify opportunities for brand participation
Track social media metrics and optimise strategy based on performance data
Community Building and Engagement
Plan, execute and manage all of our community initiatives across all channels, digital and in-person
Develop engagement strategies that encourage participation, knowledge sharing, and peer-to-peer connection across our community
Create and facilitate ongoing conversations, discussions, and initiatives that add value to community members
Identify and nurture community champions and advocates
Develop and execute a user-generated content strategy that showcases customer success and expertise
Gather customer feedback and insights to inform product and marketing strategies
Events and Webinars
Plan, coordinate, and execute in-person community events including customer meetups, networking sessions, leadership circles and user conferences
Manage end-to-end webinar production from concept development and speaker coordination through to promotion and delivery
Source and liaise with speakers, panelists, and guest contributors
Manage event sponsorship opportunities including vendor relationships and deliverables
Coordinate event logistics, budgets, and timelines
Drive event registration and attendance through targeted campaigns
Content Creation
Write compelling copy for community communications, event promotions, webinar descriptions, and social content
Brief and collaborate with in-house design team to develop digital and creative assets
Manage the production of video content, graphics, and other multimedia assets
Ensure all content aligns with brand guidelines and speaks effectively to our target audience
What we're looking for
5+ years in a community management, social media, or events role
Proven track record managing social media channels with demonstrated success growing engagement and community
Demonstrated experience planning and executing in-person events from conception to completion
Experience managing event sponsorships including vendor coordination and deliverable fulfilment
End-to-end webinar management experience including content planning, speaker coordination, technical production, and promotion
Proficiency with marketing automation platforms, particularly HubSpot
Excellent writing skills with the ability to adapt tone and style for different audiences and platforms
Strong project management skills with ability to manage multiple priorities and deadlines simultaneously
Self-sufficient and proactive work style with ability to work independently
Comfortable working in a fast-paced environment with evolving priorities
What's in it for you
Competitive salary (we offer a salary that reflects your experience and the value you'll bring to our team)
Annual wellbeing allowance and support
Annual learning and development support
Employee Share Option Plan (ESOP) to help you benefit from the long-term success of the company
Home office set-up support
Enhanced parental leave for primary and secondary caregivers
4 weeks annual leave plus an additional day off on your birthday
Opportunities for professional growth and development
Flexible work options
If this sounds like a role that excites you, apply today We'll be interviewing as applications come in.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Project Management, Marketing, and Writing/Editing
Industries
Software Development
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