Join to apply for the Digital Marketing Specialist - Virginia role at Fitness Cartel Australia & New ZealandLove fitness?
Love marketing?
Ready to drive growth across multiple brands?
Join Fitness Cartel as our next Digital Marketing Specialist and play a key role in driving brand visibility, engagement, and revenue across Fitness Cartel Health Clubs, Merse Wellness Spa, and Fitness Cartel Apparel.What You'll GetFree gym membership to all Fitness Cartel locationsDiscounts on supplements, apparel, and cafe productsDiscounted access to Merse Wellness SpasBirthday Leave – have your birthday off, paid
Work in state-of-the-art clubs featuring 24/7 access, Cycle Studios, Reformer Pilates, saunas, cafes & moreCareer growth opportunities through leadership development and ongoing progressionThrive in a culture that's fun, supportive, and focused on innovationThe RoleWe're looking for a talented and motivated Digital Marketing Specialist to lead performance marketing, paid advertising, and SEO strategies across multiple FC brands.
You'll take ownership of campaign execution, optimisation, and analysis – driving engagement, leads, and growth through creative and data-driven marketing.Key ResponsibilitiesDevelop and execute Meta, TikTok, and Google Ads campaignsManage and optimise ad campaigns across Fitness Cartel, Merse Wellness Spa, and Fitness Cartel ApparelImplement A/B testing, audience segmentation, and bid strategy optimisationLeverage remarketing and lookalike audiences to increase conversionsTrack and analyse ad creatives, copy performance, and funnel results, providing data-driven recommendationsStay ahead of industry trends, algorithms, and competitor activity to refine strategiesImplement SEO strategies to boost organic traffic and lead generationConduct SEO audits, optimise content, and manage backlinking strategiesUse Google Search Console, Google Analytics, and related tools to monitor performanceProvide regular reports on campaign performance and website trafficAnalyse customer journeys and sales funnels to optimise marketing effortsWhat You'll Need to SucceedMinimum 2 years' experience in digital marketing, ideally within fitness, health, or beautyProven experience with Meta, Google Ads, TikTok Ads, SEO, and performance marketingAbility to demonstrate previous successful marketing campaignsStrong social media marketing skills – both organic and paidExperience with WordPress and website developmentFamiliar with email marketing, automation, and analytics tools (MailChimp, Google Analytics, Linktree)Excellent communication skills and a creative, proactive mindsetAbility to manage multiple campaigns in a fast-paced environmentPassion for health, wellness, and fitnessDesirable: Experience with Canva, Adobe Creative Suite, and content creation toolsDesirable: Exposure to B2B marketing, apparel marketing, or direct marketingAbout Fitness Cartel Health ClubsAt Fitness Cartel Health Clubs, we're more than a gym – we're one of Australia's fastest-growing fitness brands, with a mission to reach 60+ clubs by ****.
Our world-class facilities include state-of-the-art gyms, Cycle Studios, Reformer Pilates, saunas, cafes, and creches, creating an environment that motivates, challenges, and inspires.Click 'APPLY' to submit your resume and cover letter explaining why you're the perfect fit.
Applications are reviewed as received – don't wait
Only shortlisted candidates will be contacted.
No agencies, please.Referrals increase your chances of interviewing at Fitness Cartel Australia & New Zealand by 2xSeniority levelEntry levelEmployment typeFull-timeJob functionMarketing and SalesIndustriesHealth, Wellness & Fitness
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