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Planning & strategy director - part-time (4 days a week)

Sydney
Fulcrum
Posted: 15 April
Offer description

We have partnered with a well-regarded independent creative media agency with a genuine point of difference in how they approach planning. Unlike most agencies where planning sits within strategy or gets absorbed into client partners, this agency has built a dedicated planning function. It is a deliberate choice that means planning is properly resourced, properly respected, and sits at the centre of how the agency delivers for clients.

This is a part-time role, four-day-a-week.

The role

This is a planning role where your job is to make sure strategy actually comes to life.

You will lead planning across client accounts: interrogating briefs, working closely with the strategy team, and turning objectives into channel recommendations that hold together across the full funnel. Social, search, and programmatic are your home ground. Digital is where the majority of your time will sit, but we plan across every channel.

You will develop your cross-channel thinking to include offline channels such as TV, out of home, and audio. If that side of planning is new to you, you will be taught. What matters is that you are open to it.

What you'll do

* Lead digital planning across client accounts across social, search, and programmatic, translating client briefs and business objectives into channel recommendations that hold together across the full funnel
* Contribute to cross-channel planning including offline channels such as TV, out of home, and audio, working alongside the broader team to ensure the overall plan is cohesive
* Work closely with the strategy team to ensure client strategy comes to life across all channels, keeping the thinking connected from brief through to execution
* Lead the internal handover from planning into implementation, briefing the trading teams and ensuring the campaign is set up to deliver against the right goals
* Keep an eye on campaign performance at an overarching level. You can navigate the platforms to see what is going on, rather than waiting for a report to land in your inbox
* Contribute to post-campaign analysis and feed learnings back into future planning
* Present planning recommendations directly to clients, building your own client relationships over time
* Support and contribute to new business pitches, where winning is a key measure of success
* Use audience and competitive research tools to inform targeting decisions and understand the category landscape

What you'll bring

* 7+ years of media planning experience within a media agency
* The ability to go into a platform and understand what is happening at a campaign level, even if day-to-day execution is not your job
* Experience translating a client's business problem into a media plan, not just a channel schedule
* A genuine interest in strategy and the broader client problem. You do not need to have led strategy yourself, but you need to be curious about it and excited to learn
* Either cross-channel planning experience across offline channels such as TV, out of home, and audio, or a genuine and demonstrable willingness to develop it. This is not optional; the agency plans holistically and expects their planner to do the same
* Comfort working in a smaller, independent agency environment where you do not have a large machine behind you, or prior indie agency experience

Who this role is for

This is for someone who has put in the years, built the skills, and now wants to do genuinely great work without sacrificing everything else in their life to do it.

You are experienced across digital planning, comfortable in front of clients, and ready to bring a bigger picture view to the work. You do not need to be taught the fundamentals. But you are still curious, still growing, and still genuinely excited by what good planning can do for a client's business.

What makes this agency worth considering is the team around you. This is a senior, experienced group where the conversations are substantive, the founders are still actively involved in the work, and the culture is genuinely close-knit. It is a place where people stay, which tells you something.

If you are at a point in your career where the work still matters but the balance matters too, this is worth a conversation.

This role is not for you if:

* You specialise in digital and have no interest in developing cross-channel thinking
* You prefer a clearly scoped role where someone else defines your priorities
* You are most comfortable in a large agency structure with deep specialist teams around you
* You get more satisfaction from the detail of execution than from the thinking behind it

Why you will love working here

* A dedicated planning function, not an afterthought bolted onto strategy or client partners, but a team with its own remit and genuine standing in the agency
* Weekly founder-led mentoring sessions that cover far more than media skills. Topics range from presentation skills to mental health and personal development
* A close-knit team in a founder-led independent and multiple-time winner of best places to work recognition
* A strong social culture with an active culture club, regular events, and a team that genuinely enjoys spending time together
* A business moving towards a more senior model, which means the people around you are experienced and the conversations are substantive
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