Head of Performance
We're looking for a commercially sharp, hands‐on Head of Performance to lead growth across our portfolio of subscription brands.
This is a senior role for someone who knows how to scale DTC businesses properly — not just by managing channels, but by understanding customers, building smart campaigns, shaping strong creative strategy, and driving the numbers that matter.
You'll own performance across the funnel, with a clear focus on CAC, retention, and subscriber growth. You'll lead a small team, work directly with the Founder & CEO, and stay close to the detail every day — researching, planning, testing, optimising, and executing.
This is not a role for someone who wants to lead from a distance. We want someone who is sleeves rolled up, in the work, and excited by the pace and complexity of a fast‐growth, multi‐brand DTC business.
About us
Our mission is simple: to become Australia's best in‐home subscription experience company.
Our brands, Garden Street Gin Club and Barrel Lane Whisky Club, are built around creating subscription experiences our members genuinely look forward to.
We combine great products, strong storytelling, and thoughtful customer experience to make each delivery feel exciting, premium, and worth coming back for.
We're in scale‐up mode, growing quickly and moving with intent. We're Melbourne‐based and believe we do our best work together in the office. We value people who take ownership, think commercially, move quickly, and care about building something better than what already exists in market.
Location: Laverton, Melbourne
Type: Full‐time
The role
As Head of Performance, you will lead the strategy and execution of performance and growth marketing across multiple channels and brands.
You'll be responsible for creating and executing strategic marketing campaigns that drive efficient acquisition, stronger retention, and sustained subscriber growth. You'll work across channel planning, campaign development, customer insight, creative direction, testing, reporting, and optimisation.
You'll manage a small team, but this is very much a hands‐on senior specialist role. We're looking for someone who can zoom out and shape the strategy, then zoom straight back in to refine messaging, analyse performance, sharpen campaign plans, and help the team execute at a high level.
What you'll be doing
* Own the performance and growth strategy across our portfolio of DTC subscription brands
* Plan and execute integrated marketing campaigns across multiple channels to drive efficient growth
* Lead the key business outcomes of lower CAC, stronger retention, and subscriber growth
* Develop clear testing roadmaps across channels, audiences, offers, messaging, and creative
* Partner closely with creative and content teams to improve campaign effectiveness through stronger creative strategy and communication
* Use customer insight, research, and performance data to shape campaign direction and uncover growth opportunities
* Stay close to the numbers, identifying what is working, what is not, and where to shift focus quickly
* Build, mentor, and guide a small team while maintaining high personal involvement in execution
* Bring rigour to planning, prioritisation, reporting, and optimisation across the performance function
* Work directly with the Founder & CEO on growth priorities, performance insights, and strategic opportunities
* Help create a high‐performance marketing culture built around ownership, pace, curiosity, and commercial thinking
What we're looking for
* Proven experience scaling a DTC subscription or consumer brand, with strong preference for subscription‐led businesses
* Strong senior‐level experience in performance, growth, or digital marketing within an eCommerce environment
* A hands‐on operator who is still happy to be in the detail, not just managing from above
* Strong commercial instincts and a clear understanding of how to drive efficient growth
* Demonstrated ability to improve acquisition efficiency, retention, and subscriber growth
* Excellent creative strategy instincts, with the ability to shape messaging, campaigns, and communications that convert
* Strong understanding of customer behaviour and how to translate insights into high‐performing campaigns
* Experience leading and developing a small team while maintaining a high bar for output
* Confidence working at pace in a scale‐up environment where priorities move and momentum matters
* Strong communication skills and the ability to influence across the business, especially at founder level
Success in this role looks like
* Improving acquisition efficiency without slowing growth
* Increasing subscriber growth through smarter campaign planning, testing, and execution
* Strengthening retention through better customer understanding, sharper communications, and stronger lifecycle thinking
* Building a more disciplined, insight‐led performance function with clear priorities and accountability
* Lifting the quality of campaign strategy and creative thinking across the business
* Helping the team execute with more clarity, speed, and commercial impact
* Creating a stronger link between performance marketing, brand, and customer experience
* Becoming a trusted growth leader to the Founder & CEO and a key driver of the company's next stage of growth
You'll likely thrive in this role if you
* Love building and scaling rather than maintaining
* Think commercially, not just channel by channel
* Are as comfortable reviewing performance data as you are refining campaign messaging
* Know that great performance comes from the intersection of strategy, creative, speed, and execution
* Like being close to the action and helping a team deliver, not just setting direction
* Want a role where your work has a visible impact on business growth
This role is probably not for you if you
* Don't have direct DTC experience
* Prefer a purely strategic leadership role removed from day‐to‐day execution
* Are strongest in one channel only and less comfortable owning broader growth
* Thrive in highly layered corporate structures rather than fast‐moving scale‐up environments
Why join us
* Direct access to the Founder & CEO
* Real ownership over growth outcomes that matter
* Opportunity to shape performance across multiple subscription brands
* A fast‐moving scale‐up environment where strong ideas can be implemented quickly
* A role with both strategic influence and hands‐on impact
* A team and business that believes great work happens best together
If this sounds like the kind of role you've been looking for, we'd love to hear from you!
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