Role Purpose
The e-Commerce Coordinator plays a key role in strengthening the Museum's commercial operations by leading day-to-day e-Commerce activity, digital content, customer service, stakeholder engagement, and project support. To be effective, the successful candidate must bring proven experience in e-Commerce operations and online retail, with strong skills in digital marketing, SEO, analytics, and optimisation to ensure the Museum Shop’s online presence is performing at its best. This role will help grow our digital reach, improve the online customer experience, and support targeted marketing and promotional activity. The position also contributes to broader museum operations by working collaboratively across teams and helping the APS4 e-Commerce Officer build their capability and reach their potential. Strong analytical skills, clear communication, commercial awareness, and an understanding of online customer behaviour and trends are essential to success in this role.
Key Accountabilities
* Lead day-to-day e-Commerce operations to ensure the Museum Shop's online presence is accurate, engaging, and optimised for growth.
* Apply proven experience in e-Commerce, specifically Shopify for digital marketing, SEO, and analytics to improve online performance and drive retail revenue.
* Develop and maintain jihj-quality digital content, including product listings, imagery, and promotional material, aligned with brand and commercial priorities.
* Monitor and analyse online customer behaviour, trends, and performance data to identify opportunities for improvement and implement evidence-based enhancements.
* Coordinate targeted online marketing and promotional activities in collaboration with internal stakeholders to grow audience reach and engagement.
* Strengthen the Museum Shop's digital customer experience by ensuring clear communication, responsible service, and user-focused improvements.
* Work collaboratively across the Commercial Business Unit and wider museum teams to support operational priorities and contribute to commercial outcomes.
* Support the APS4 e-Commerce Officer by providing guidance, sharing expertise, and contributing to their capability development and professional growth.
* Contribute to the development and refinement of workflows, processes, and digital practices that enhance efficiency and support the Museum’s commercial strategy.
* Maintain strong stakeholder relationships and communicate effectively to ensure alignment across online, onsite, and outreach retail activity.
Skills, Experience and Qualifications
Essential:
* Demonstrated experience (minimum 2 years) in a comparable role within retail, fashion, e-Commerce or digital operations, with the ability to apply relevant knowledge to support commercial outcomes.
* Demonstrated experience with Shopify, the NMA's digital CRM platform.
* Well-developed analytical skills, including proficiency in Microsoft Excel and the ability to interpret and use data to inform decisions and improve processes.
* High attention to detail, with a proactive approach to identifying opportunities to enhance accuracy, efficiency, and quality in day-to-day work.
* Ability to manage multiple tasks, prioritise effectively and meet deadlines in a fast-paced or dynamic environment, working with limited direction.
* Strong written communication capabilities, with experience developing product content or similar materials, considering an advantage.
* Highly developed communication and interpersonal skills, with the ability to engage effectively with colleages, customers, and external stakeholders.
Desirable
* Tertiary qualifications in e-Commerce or a related field.
* Experience working in or with government agencies, including knowledge of public sector accountability and procurement frameworks.
* Previous experience working in a cultural institution or a retail industry.
To Apply
Applicants must include a 2-page pitch addressing their suitability for the role against the essential and desirable Skills, Experience and Qualifications defined in the position description with their application.
Visit http://www.nma.gov.au/about/employment and apply online.
Applications close 11:59pm on Sunday, 29 March 2026.
Reasonable adjustments are available throughout the recruitment process. If you require, or would like to discuss reasonable adjustments, please contact the Contact Officer for this position.