BWS stands for Beer, Wine, Spirits but it could easily be Best‑ever Work Situation. With over 1,400 stores and 10,000+ team members we’re the biggest local bottle shop in Australia. We’re on a mission to make every day fun for everyone.
About the Role
* Love what you do and leave your mark!
* An exciting opportunity to lead brand direction & bring the customer strategy to life
* Play a pivotal role as part of the BWS Marketing leadership team
As the Senior Marketing Manager for the BWS Brand, you’ll lead all things brand direction, design, and how we keep it all in check across the business.
Your main gig? Making sure the BWS brand totally nails our Customer Value Proposition (CVP) and overall customer strategy. This is a key role – you’ll be the one making sure the brand looks ace and acts consistently across every channel and every campaign, which, let's be honest, is what gets the business results flowing.
You’ll need serious brand discipline and a wicked eye for design principles to really connect with our customers, keep our partners happy, and get the internal team buzzing.
Sound good? Read on:
Here is a taster of what you can expect in this role:
* Drive BWS brand accountability, increasing top‑of‑mind awareness, market share, preference, and advocacy by embedding brand principles and campaigns.
* Bringing the BWS CVP to life, standardise Brand Architecture, Creative, Communications, and Voice of BWS across all channels, upskilling internal and external partners.
* Act as the customer voice, partnering with key stakeholders to drive acquisition and advocacy of key customer cohorts by being the customer voice of change & evolving Brand touchpoints to meet emerging needs.
* Grow, lead, inspire, and nurture your team (one direct report).
* Fully leverage key sponsorships, including AFL, for the BWS brand.
* Role model matrix ways of working and actively drive marketing team culture.
* Lead your team and partner with Trade & Planning, Merchandise & Operations to achieve sales and GP targets, balancing trend leadership and value. Influence year‑on‑year improvements for fewer, bigger, better, customer‑centric initiatives.
* As a BWS Marketing Leadership team member, collaborate across the function and Operations to improve ways of working, cadence, and frameworks for efficiency, collaboration, and a customer‑first mindset.
* Monitor trends with the Customer & Category insights team, identifying and activating insights to improve customer experiences and brand opportunities.
* Manage the Brand A&P budget, maximising ROI and mitigating unnecessary costs.
What do we need from you
Now let’s talk about you:
* Proven experience in managing small‑medium team of marketing professionals
* Minimum 8+ years working in dedicated Marketing environment, ideally with a strong customer focus
* Previous experience in brand development within retail sector
* Tertiary qualifications in business and/or marketing preferred
* Ability to interpret customer data that can be translated into compelling retail plans
* Proven experience in horizontal influencing for change
* Ability to manage complex and ambiguous projects
The benefits are good too!
* We offer hybrid ways of working
* An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
* Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing.
* Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.
At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.
Senior Marketing Manager | Brand • Sydney, NSW, AU
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