Job Overview
The role of Marketing and Brand Manager is a key position within our organization, responsible for developing and implementing a comprehensive marketing strategy to drive business growth.
This individual will lead the charge in promoting our brand, identifying new markets and customer segments, and delivering strategic marketing initiatives that align with our overall business objectives.
* Main Responsibilities:
* Develop and execute a group-wide marketing strategy to enhance revenue, market share, and brand equity across retail and manufacturing channels.
* Utilize data-driven insights, market trends, and competitor analysis to inform decision-making.
* Deliver major annual projects and ongoing campaigns to drive business results.
* Identify opportunities for expansion into new markets and customer segments.
Requirements
To succeed in this role, you will need:
* A degree in Marketing or a related field.
* At least 3-5 years of management experience as a Marketing and/or Brand Manager in a multi-brand environment.
* Proven ability to develop and implement strategic marketing plans aligned to business objectives.
* Experience in managing marketing budgets and delivering measurable ROI.
* Strong commercial acumen and analytical skills.
Key Skills
You will bring the following skills and qualifications to this role:
* Content Management: WordPress, Adobe Creative Suite.
* Data Analysis: Google Analytics, SurveyMonkey.
* Reporting and Data Visualization: Advanced Microsoft Excel.