Creative Copywriter
* Join Destination NSW, the champion and voice for the visitor economy within the NSW Government
* Clerk Grade 9/10 position with a salary range $129,464 - $142,665 per annum plus superannuation
* Ongoing role located in The Rocks, Sydney
About the role
The Creative Copywriter sits within a creative team responsible for developing engaging content that promotes Sydney and NSW across a wide range of marketing and editorial channels. Working closely with graphic designers and video production teams, the Creative Copywriter develops ideas and writes copy for campaigns, advertising, digital platforms and social media. The role focuses on turning strategic goals and audience insights into clear, persuasive storytelling that encourages people to discover and visit Sydney and NSW.
You will contribute to the development of creative concepts and campaigns, writing everything from campaign copy and long-form editorial pieces to video scripts for film and digital content. The role manages multiple projects at once, ensuring content is delivered on time and meets brand, style and accessibility standards. You will also help maintain and evolve the brand's tone of voice, working with colleagues across marketing, partnerships and events to ensure content is consistent, engaging and aligned with broader organisational priorities.
For any questions related to the role please contact Duncan Garrett, Associate Director Creative & Innovation via .
About Destination NSW
Destination NSW is the champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions.
See for further details.
About You
You are an experienced writer who can develop clear, engaging copy across a range of formats, from campaign and advertising content to longer-form editorial pieces. You have strong experience in copywriting within a corporate, agency or public sector environment and are comfortable shaping ideas from concept through to final delivery. You understand how to plan and deliver content that supports broader campaign or organisational objectives, and you have a careful eye for detail when editing and refining written work.
You are able to manage several projects at once and produce high-quality work under tight timeframes. You communicate confidently with a range of stakeholders, including senior leaders, creative partners and suppliers, and are comfortable taking on feedback while keeping work on track. You also stay aware of developments in the creative and content space and are open to using new tools or approaches that improve how the team works.
To learn more about the role, please click here to download the role description.
How to Apply
Your application must include a cover letter (maximum 2 pages) and an up-to-date resume (maximum 5 pages) that details your capabilities and experience in relation to the above role. Applications must be submitted via our recruitment portal; applications will not be accepted by email.
Closing Date: Monday 30 March 2026 [10.00AM]
Contact: Sally McRae, Talent Acquisition Partner via
Working at the Department of Creative Industries, Tourism, Hospitality and Sport
At the Department of Creative Industries, Tourism, Hospitality and Sport we bring vibrancy to NSW by growing our creative industries and workforces, driving strong visitor and night-time economies, ensuring a responsible hospitality sector, and putting arts, culture and sport at the heart of our communities.
Together we:
* Create social and economic opportunities for the state
* Support the creation of jobs across the creative, visitor and night-time economies
* Prioritise First Nations artists, stories and culture
* Ensure arts, culture and sport are at the heart of every community to be enjoyed and accessed by all
* Drive visitation through events, campaigns and visitor experience development
* Activate our night-time and creative economies to unlock unique precincts and community spaces
* Deliver a vibrant and responsible hospitality, liquor, racing and gaming environment
* Support NSW's key Cultural Institutions to ensure access for all, enable community experiences and education and preserve the state's diverse cultural assets and history.
We believe diversity across our department allows us to be a true reflection of NSW citizens. We are a respectful workplace committed to diversity, equity, and inclusion. If you do require an adjustment during the recruitment process, please notify us on your application form.
A talent pool may be created from this recruitment action for ongoing and temporary roles for this role or similar roles that may become available over the next 18 months.