Lucy Folk is a luxury lifestyle brand creating meaningful, artisanally crafted jewellery and apparel. Founded on the principles of family, heritage, and conscious creation, we celebrate the intersection of art, craftsmanship, and spiritual connection. Our pieces are designed as modern heirlooms — objects of meaning that carry stories across generations. With retail spaces in Sydney and Melbourne and a growing global presence, Lucy Folk stands for quality over quantity, intention over trends, and work that honours both maker and wearer.
THE ROLE
We’re seeking an exceptional Marketing Manager to shape and execute the marketing vision for Lucy Folk. This is a strategic and hands-on role for someone who understands luxury brand building, thrives in a highly creative environment, and knows how to turn vision into beautifully executed output.
You’ll own marketing execution across digital, campaigns, content and community – working closely with Lucy, our creative partners and our ecommerce team to grow brand awareness, deepen customer connection, and drive meaningful commercial outcomes without compromising the integrity of the brand. This role is ideal for someone who sees marketing as storytelling and believes that restraint, clarity and craft are just as powerful as scale.
Key Responsibilities
* Marketing Strategy to Execution.
* Digital Marketing.
* Campaign and Content Management.
* Social and Community Marketing.
* Cross-Functional Leadership.
* Reporting and Accountability.
WHO YOU ARE
* You’re a storyteller first, marketer second.
* You understand that luxury isn’t about noise or hype — it’s about meaning, care and connection.
You value quality over quantity.
* You’d rather send one exceptional email than three forgettable ones.
* You understand the power of curation, patience and consistency in building a premium brand.
You’re strategic but grounded.
* You can see the big picture and still happily roll up your sleeves — briefing creatives, refining copy, managing timelines and delivering campaigns end-to-end.
You’re culturally curious and visually attuned – inspired by art, fashion, design, travel and the human stories behind beautiful things.
* You’re collaborative, and comfortable working closely with a creative founder to bring ideas to life.
* Most of all, you care about impact. You want your work to contribute to more conscious consumption and to building something enduring.
THE OFFERING
* Opportunity to shape the marketing vision of a growing luxury brand.
* Direct collaboration with Founder and Creative Director.
* Autonomy and creative freedom within a thoughtful framework.
* Flexible working arrangements (hybrid, with in-person collaboration).
* Access to beautiful product and meaningful work.
* Professional growth and development.
* A connected community of makers, artists and conscious consumers.