Job Summary
Lead the function that shapes how people experience the Brand from first touch to lifelong membership. Build brand, marketing, community and partnerships from the ground up, operating strategically and hands on to accelerate growth and engagement.
Key Responsibilities
* Define and scale brand identity, voice and storytelling across all touchpoints.
* Oversee creative direction for campaigns, digital and physical experiences.
* Develop and execute marketing strategy to grow awareness, engagement and membership.
* Build digital capabilities including paid, social, SEO, CRM and lifecycle marketing.
* Lead analytics, performance tracking and reporting across channels.
* Own marketing budget and make data-driven spend decisions.
* Create programs for connection, events, ambassadors and local initiatives.
* Translate community insights into retention and referral initiatives.
* Build scalable frameworks for member engagement across venues and markets.
* Partner with Operations to deliver exceptional in-venue and digital experiences.
* Identify and secure partnerships with aligned brands and leaders.
* Develop co-marketing, manage sponsorships, influencers and media.
* Support corporate wellness initiatives and B2B programs.
* Set OKRs and growth targets; partner with execs on expansion and launches.
Required Qualifications
* Proven experience leading brand, marketing or partnerships, ideally in start-up, lifestyle or hospitality.
* Demonstrated ability to build brands or communities from scratch.
* Strong storytelling, design sensibility and cultural relevance.
* Commercial mindset balancing growth metrics and brand equity.
* Skilled at building systems, teams and processes in fast-paced environments.
* Comfortable engaging executives and executing in the field.
* Passion for wellness, community and connection.
Skills & Competencies
* Brand strategy, creative direction, campaign leadership.
* Digital marketing, paid, social, SEO, CRM, lifecycle.
* Analytics, reporting and budget ownership.
* Community building, events and ambassador programs.
* Partnerships, sponsorships, influencer and media management.
* Goal setting, OKRs and cross-functional leadership.
Apply Now
If you match the selection criteria and are interested in finding out more about the position, please click the "APPLY NOW" button below and attach your C.V. For a list of all vacant positions, please visit our website
Alternatively, for a confidential conversation, contact Andrew Mackin Brown on OR Jasmine Ho on