About the Role
We’re seeking a strategic and creative CRM & Lifecycle Marketing Manager to lead our customer lifecycle and retention initiatives.
This role is ideal for someone who thrives on data, understands the power of personalisation, and can bring bold campaign ideas to life. You’ll be responsible for managing our CRM and CDP platforms, driving customer engagement, and delivering high-impact campaigns that support growth and loyalty.
Key Responsibilities
* Develop and execute customer engagement strategies across digital channels.
* Manage and optimise CRM platforms such as Salesforce, Braze, or similar.
* Oversee the Customer Data Platform (CDP), ensuring data accuracy and effective segmentation.
* Lead customer retention initiatives to improve lifetime value and reduce churn.
* Collaborate with creative and product teams to deliver compelling campaigns, including limited-time offers and seasonal promotions.
* Monitor and analyse campaign performance, using insights to refine strategies.
* Ensure compliance with data privacy regulations and best practices.
About You
* Minimum 5 years’ experience in CRM or customer engagement roles.
* Proven experience managing customer data and CDP platforms.
* Strong understanding of customer lifecycle marketing and retention strategies.
* Creative thinker with a track record of delivering innovative, results-driven campaigns.
* Data-driven mindset with strong analytical and reporting skills.
* Excellent communication and stakeholder management abilities.
* Experience in eCommerce, retail, or digital-first environments.
* Familiarity with marketing automation and personalisation tools.
What We Offer
* Competitive salary package plus benefits
* Opportunities for career growth and professional development
* The chance to make a real impact on how customers experience our brand
How to Apply
If you’re passionate about creating meaningful customer experiences and driving growth through lifecycle marketing, we’d love to hear from you. Please click the relevant link to apply.
Additional information
* Well loved Australian Food brand with huge store presence nationally
* Lead data-driven, personalised campaigns across email, SMS, and App
* Well known and loved Retail Organisation | $130-140k base + 10% bonus