Direct message the job poster from KFC South Pacific (Yum! Brands Subsidiary)
Flexible / hybrid working environment
12 Month Parental Leave Cover Contract
Part-Time or Full Time Applications Considered
Be your best self, make a difference, and have fun. That’s our people promise. We feed our people’s potential to banish the bland and be Original, all while creating finger lickin’ good experiences for Australians! At KFC, everyone has a seat at our table.
Our Marketing Manager, Media and Integrated Marketing Communications (IMC) works in partnership with our Brand team and agency village to drive penetration and maximise media contribution to sales. You’ll; optimise media planning, buying and implementation whilst also recommending testing new channels to accelerate profitable growth.
ABOUT YOU – OUR NEXT ORIGINAL
Minimum 5 years’ overall marketing experience with at least 2 years in a marketing position at communications and strategy formulation level.
Tertiary degree level qualification essential, with major in marketing or business-related discipline preferred.
Retail, service/multi outlet, food industry experience highly regarded.
Experience in working with media / communication agencies essential.
Strong analytical skills in media measurement and audience segmentation.
Excellent Interpersonal, project management and communication skills.
Previous experience with multinational preferred (US based highly regarded).
Proven ability working in a fast-paced, complex operating environment. Ability to work under pressure, prioritise and plan effectively.
Oversee the development of efficient and effective Integrated Marketing campaigns in partnership with the Brand team and Agency Village.
Lead the annual IMC and Media planning process across the Marketing team and Agency Village.
Develop and recommend media strategies, plans, and budgets to achieve growth, revenue, performance, and profit targets.
Manage full media funnel strategies and investments.
Serve as the primary contact for media agencies, partners, and other communications experts.
Coordinate with internal and external stakeholders to ensure efficient campaign delivery and performance measurement.
Stay abreast of emerging media and research methodologies, tools, and technologies.
Provide data-driven recommendations and measurement solutions.
Foster a culture of continuous improvement by proposing and implementing enhancements to processes and methodologies.
Work with the media agency across all competitive monitoring and reporting, making strategic recommendations.
Champion Media opportunities, best practice and learning amongst the Marketing Team.
Ensure that all communications activities comply with local legislative requirements.
Provide input to strategic planning process, periodic review and update of strategic plans.
Monitor, evaluate and manage Agency(s) performance.
Consult and liaise with cross functional teams to enable effective execution and maximisation of marketing/sales programs.
Oversee marketing support for field activities designed to achieve sales and profit objectives.
A culture where you can be your original self.
Flexible work initiatives, including half day Fridays.
Additional days of leave each year to focus on your Wellbeing.
Employee discounts at KFC restaurants.
Free onsite secure parking at Frenchs Forest.
WHO WE ARE
Take one man with a big idea, add 11 herbs and spices, grit, ambition and buckets of heart – you’ve got KFC. Since 1952, we’ve been bringing finger lickin’ good chicken to the world. But without our people, The Originals, none of it would be possible. Everyone at KFC is different. Unique. It’s what makes us special. We’ll always be original, and we welcome you to join us. Lead the charge, bring the spice and taste more out of life!
There’s all kinds of FLG potential here! Explore new paths and choose where your career takes you. Whatever your journey looks like, we’ll help you get there, because we take your goals seriously. Apply now via the included link.
Here at KFC, we see ourselves as an equal opportunity employer. This means it’s a level playing field for all. Our work environment is fully inclusive and we strive for a workplace where diversity of thought and perspective is welcomed, sought out and developed. No matter who you are or where you’re from, people from all walks of life are encouraged to apply to join the KFC family. This means no matter your gender identity, ethnicity, cultural background, sexual orientation, disability, life stage or other legally protected status – you’ve always got a seat at our table.
Seniority level
Seniority levelMid-Senior level
Employment type
Employment typePart-time
Job function
Job functionMarketing
IndustriesRestaurants, Retail, and Food and Beverage Retail
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