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Senior copywriter

Sydney
Connecting Plots
Copywriter
Posted: 25 June
Offer description

The Role

Creating amazing ideas. Helping others create amazing ideas. Bringing those ideas to life, ensuring the work is beautiful, impactful, and makes a difference.


Specifically, What Matters Is

* Develop innovative, culture-changing, brand-building, entertaining, insightful ideas that make a difference. Be discerning in selecting good ideas.
* Be a storyteller: understand the power of words and stories to create emotion, entertain, and inspire change. Bring ideas to life through compelling stories, impactful headlines, and engaging scripts.
* Understand how ideas connect across multiple channels and with the audience.
* Create and defend ideas, understanding the business of commercial creativity. Interrogate briefs to push boundaries and maximize client buy-in.
* Determine content publication timing, balancing creativity with relevance, accuracy, and audience needs.
* Review content meticulously for grammar, style, and legal compliance.
* Utilize research and technical writing skills to craft clear, credible, and engaging information-based material.
* Collaborate openly and inclusively to enhance the quality of creative work.
* Strategic thinking: align creativity with client strategy and understand the balance between creativity and commercial goals.
* Engage with clients effectively: listen, understand needs, and find solutions that satisfy both parties.
* Present ideas confidently, being well-prepared and adaptable during client discussions.
* Take control of career development, seeking help when needed and maintaining a healthy work-life balance.


Essential Skills/Experience

o Experience in a creative/social/digital agency or client-side role.
o Proven ability to complete the tasks outlined.
o Education in Marketing, Advertising, Digital, or Production, or equivalent on-the-job training.
o Ability to manage multiple projects under tight deadlines.
o Adaptability to shifting priorities.
o Strong communication skills.
o Passion for creativity in advertising and marketing.
o Desire to learn and develop skills.
o High energy and positive attitude.
o Knowledge of Google Business Suite and WorkBook is advantageous.


Who is Connecting Plots?

We are an Effie-awarded creative agency that connects brand stories across all touchpoints by integrating brand, media, creative, and production elements. We believe in blending old-school thinking with new media innovation to maximize marketing impact.


Why Work With Us?

Joining us means gaining a new perspective on the industry, focusing on business impact through brilliant ideas. We foster a high-performance environment that values great work and results over awards or superficial success. We partner with major platforms like Google/YouTube, Meta, Snap, and TikTok, staying at the forefront of digital trends. Our culture emphasizes freedom, responsibility, and flexibility, with a mix of in-office and remote work, supporting both collaboration and individual productivity.

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