No Relocation Assistance Offered
Job Number #171554 - Sydney, New South Wales, Australia
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
The Shopper Marketing Manager, will be the driving force behind how our brands come to life at the point of purchase. They will bridge the gap between brand strategy and retail execution, creating seamless omnichannel experiences that turn browsers into buyers.
This role requires a blend of strategy, creative, analytical rigor, and relationship management to navigate the evolving landscape of retail media. They are the lead advocate for the shopper, ensuring every touchpoint in the moments that matter -from digital scrolling to in-store aisle - is optimised for conversion and growth.
Main responsibilties:
Campaign Strategy & Execution
Develop and implement high-impact omnichannel strategies and campaigns to generate demand and convert shoppers through the path to purchase. Translate brand growth marketing plans into tailored retail media campaigns that resonate with specific shopper demographics. Leverage customer-specific shopper insights to create targeted messaging that drives both brand engagement and measurable brand and sales uplift.
Retailer Media Partnership
Build and nurture strategic relationships with the Retail Media Networks, Digital, Operations & Commercial teams. Act as the primary point of contact for retail partners to ensure our brands receive optimal visibility and support. Champion a \"test-and-learn\" culture, identifying and piloting new growth opportunities, emerging tech and media formats. Effectively manage budgets across various spend types, investing and creating value-unlocks where feasible
Performance and Optimisation
Continuously monitor the performance of all shopper marketing activities against established KPIs and sales targets. Utilise shopper data and post-campaign analytics to refine future plans and pivot strategies in real-time. Manage and optimise budgets to ensure maximum efficiency and a high Return on Investment (ROI) for all spend.
End-to-End Project Management
Oversee the full project lifecycle for shopper marketing executions, from initial concept to final post-mortem. Manage agency relationships, providing clear briefs and ensuring creative output aligns with brand guidelines. Coordinate artwork approvals and logistics to ensure flawless implementation across both digital platforms and physical store environments, ensuring all projects are delivered on time and within budget. Collaborate strongly with Digital, Brand & Retail Execution teams to lead or contribute to key growth and transformation projects
Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.