Marketing Strategist for Asian-Pacific Expansion
About the Opportunity:
We seek a seasoned marketing expert to drive growth in the Asian-Pacific region by creating and executing strategic marketing plans.
Responsibilities:
* Lead cross-functional teams to develop localized marketing strategies and collaborate with internal stakeholders to execute go-to-market plans.
* Develop and implement community engagement initiatives to foster brand relevance and affinity.
* Oversee the development and execution of holistic marketing plans that meet business objectives.
* Negotiate partnerships with local agencies, vendors, and customers to achieve marketing goals.
Requirements:
* 8-12+ years of broad-based marketing experience in consumer tech or a related industry.
* Proven track record of launching successful products in new markets without an existing presence.
* Experience managing agency partners and developing localization strategies.
* Extensive knowledge of digital and traditional marketing channels.
* Understanding of cultural perspectives and their impact on go-to-market plans.
* Bilingual proficiency in Japanese, Chinese, or Korean is a plus.