Hamilton Island is seeking a passionate and proactive Social Media & Community Engagement Specialist to grow and elevate our presence across all digital platforms.
In this newly created role, you’ll bring one of Australia’s most iconic destinations to life online - from reef adventures and wildlife encounters to world-class dining and magical island moments. Every day, you’ll tell stories that inspire, connect with our audience, and help share the wonder of Hamilton Island with the world.
Working closely with our Content Producer, you’ll execute best-in-class social strategies, publish engaging content with precision, foster genuine online communities, and track performance to keep us ahead of the curve. This is a dynamic, hands-on role where creativity meets strategy - and where your ideas will truly make waves.
Why you’ll love working with us
* Live in paradise - surrounded by the Great Barrier Reef, lush landscapes, and stunning sunsets
* Shape the voice of one of Australia’s most recognisable tourism brands
* Be part of a collaborative, creative marketing team that values fresh ideas
* Access exclusive staff benefits - including subsidised accommodation, discounts on dining and island activities, ferry concessions, and more
Where you’ll make an impact
* Manage scheduling and publishing across all Hamilton Island social channels
* Be the warm, helpful, and consistent brand voice in comments, DMs, and tagged content
* Build an active, positive community while escalating potential PR issues when needed
* Monitor performance, track metrics, and provide regular insights and recommendations
* Stay ahead of trends, algorithms, and emerging platform features to maximise reach
* Support campaigns, events, and influencer collaborations to drive engagement and awareness
What we’re looking for
You’re a creative, tech-savvy storyteller who knows how to turn moments into meaningful brand experiences. You thrive in fast-paced environments, keep a sharp eye on detail, and have a deep understanding of social media’s ever-changing landscape.
To be successful, you’ll need:
* 2+ years’ experience in social media and community management (tourism or lifestyle brands ideal)
* Strong understanding of platform mechanics, algorithms, and content best practices
* Proficiency in Meta Business Suite, Later, and Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom, Illustrator)
* Excellent copywriting and communication skills - quick, clear, and on-brand
* Ability to work independently and collaboratively, managing multiple priorities with ease
About Hamilton Island
Our mission is to share the wonder of Hamilton Island with the world by creating wonder-filled experiences for our guests, employees and community.
Every team member plays a role in shaping those experiences - making Hamilton Island not just a great place to visit, but a great place to work.
A little island can do wonders - make your next career move one to remember. Apply now!