Manager - marketing analytics & performance (sydney)

Job no: 532183

Work type: Full Time

Location: Sydney, NSW

Categories: Marketing / Communications, Management

Employment type: 12 month contract - parental leave cover, from mid-June 2025 to mid-July 2026

Remuneration: Level 9 - $143,007 to $151,745 + 17% super + leave loading

Location: Kensington, NSW (hybrid flexible working)

About the role

We're looking for a Manager - Marketing Performance to lead the operational delivery of analytics and performance within the Marketing and Digital Experience (M&DX) Data & Insights Centre of Excellence (COE). This hands‐on role involves deep expertise in omnichannel digital marketing analytics, web analytics, customer data platform management, and segmentation. The role is newly created and will involve leadership and support for strategy, managing a team of 3‐4 direct reports, and shaping the pipeline of work to ensure timely delivery and the effective use of new data assets and insights. This role will report to Associate Director, M&DX Strategy Performance and is a 12‐month parental leave cover, ideally starting mid‐June 2025.

Responsibilities

• Provide operational leadership and manage the Marketing Analytics & Performance team, providing deep expertise across omnichannel digital marketing analytics and performance, segmentation, web analytics and customer data platform management.
• Support the development of the unit's data strategy, including recommendations regarding the database environment, technology stack and improvements to data capabilities, processes and governance.
• Work collaboratively with marketing and digital experience leads to design, develop and implement quantitative segmentation of audiences and advance the unit's lead scoring framework to establish sophisticated classification algorithms that drive marketing and sales qualification motions and the necessary workflows for automated lead management.
• Advance the creation of an evidence‐based view of audience segment profiles across current, near and future time horizons to inform the sales and marketing strategy and the development of new programmes.
• Steward data integrity and governance for all marketing analytics reports published by the Data and Insights COE.
• Coach cross‐faculty stakeholders and junior team members in the use of data tools and contribute to the training and enablement roadmap for the Marketing and Digital Experience team's data environment.
• Produce briefing notes, reports and information papers for senior stakeholders to advance the COE.
• Maintain a working relationship with UNSW stakeholders and act as a key contributor and steward of the enterprise marketing data management and governance ecosystem.

Skills and Experience

• Demonstrated experience in marketing and web analytics, performance management and/or business intelligence development in a commercial environment.
• Proven track record of developing, implementing and optimising marketing strategies across owned, paid and earned channels, with a strong understanding of SEO and SEM.
• Experience in data analysis, ideally in a customer or product setting, with a positive handle of quantitative techniques. Exposure to the Adobe tech stack and marketing mix modelling is highly desirable.
• Previous experience leading, coaching and developing a team.
• Knowledge of statistics and experience using statistical packages for analysing large datasets as well as visualisation tools for reporting purposes.
• Strong learning agility and the ability to be impactful in new areas, combined with excellent interpersonal skills and confidence interacting with varied stakeholders.
• Outstanding written and verbal communication skills and the proven ability to articulate and visualise complex information clearly and succinctly.

UNSW is committed to equity diversity and inclusion. Applications from women, people of culturally and linguistically diverse backgrounds, those living with disabilities, members of the LGBTIQ+ community, and people of Aboriginal and Torres Strait Islander descent are encouraged. UNSW provides workplace adjustments for people with disability and access to flexible work options for eligible staff. The University reserves the right not to proceed with any appointment.