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Chinese social media content specialist

Melbourne
Brand Asia
Posted: 7 April
Offer description

Brand Asia is a fast-growing media and marketing agency connecting brands with Chinese audiences in Australia and globally. We specialise in culturally relevant, high-performing content across key Chinese platforms.

Position Overview

We're looking for a creative and experienced content designer who lives and breathes Chinese social media. If you have a strong visual eye, know what performs on Chinese platforms, and can turn ideas into engaging content quickly—this role is for you.

Key Responsibilities

* Create scroll-stopping short-form videos and static visual content for Xiaohongshu, WeChat and other digital channels
* Develop platform-native, trend-driven content that resonates with Chinese audiences
* Plan, schedule and manage content across channels
* Collaborate with internal teams to bring campaigns to life
* Monitor performance and continuously refine content based on insights
* Stay ahead of trends across Chinese digital platforms

Requirements

* Native or bilingual Mandarin, with good English communication skills
* Proven experience creating content for Chinese social media platforms
* Must include work portfolios (applications without this will not be considered)
* Strong design skills and visual storytelling skills
* Proficiency in Capcut, Adobe Creative Suite or equivalent tools
* Strong understanding of Chinese social media trends and user behaviour
* A good team player with a collaborative mindset and positive energy

Nice to Have

* Photography and video shooting skills

Additional Notes

* This role is best suited for candidates with existing full working rights in Australia

Why Join Brand Asia

* Flexible working environment
* Work with high-profile clients across diverse industries
* Be part of a fast-moving, creative and culturally driven team
* Real opportunity to grow in a niche, high-demand space

How to Apply

Please send your resume and portfolio (Xiaohongshu / WeChat / Other Creative work) to:

#J-18808-Ljbffr

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