Digital Marketing and Data Assistant
Playtime Auto Parts is one of Australia's best online shops for exhausts, exhaust accessories, products, auto electrical and lighting and 4x4 off-road products. We are seeking an experienced Digital Marketing and Data Assistant to help our business grow.
Key Responsibilities:
• Manage and optimise Google ads (Search, Shopping, PMax) & Meta Ads campaigns.
• Support SEO activities: keyword research, meta updates, on-page improvements.
• Assist with EDM (email marketing) campaigns & social media promotions.
• Use AI tools (e.g. ChatGPT, AI writing assistants) to enhance marketing, reporting, and content creation.
• Help manage and optimise product feeds (Google Merchant Centre, eBay, Facebook Catalogues).
• Maintain and update product data in Maropost.
• Understand relational data management.
• Assist in analysing advertising, sales, and website performance data.
• Support the creation of promotional calendars and marketing campaigns aligned with industry events.
Skills & Experience
• 2+ years' experience in digital marketing, ecommerce, or related roles.
• Solid understanding of Google Ads, SEO basics, and email marketing.
• Experience using AI tools for content generation, data analysis, or marketing automation is highly regarded.
• Comfortable working with spreadsheets (excel/Google sheets) for data management and analysis.
• Familiarity with ecommerce platform (Neto/Maropost), and supporting software i.e. Canva, Photoshop, m365, Google Docs.
• Analytical mindset - you like solving problems with data and efficiency.
• Strong attention to detail, ability to self-check all work, work within a team
Hours and rate p/h negotiable on experience and qualifications