The company is seeking a detail-oriented and data-driven eCommerce Analyst to join its Commercial team. In this role, you will be responsible for analysing eCommerce data, generating insights, and making data-driven recommendations to maximise online commercial performance.
The ideal candidate brings a strong analytical mindset, proficiency in the Google Analytics suite, and a solid understanding of digital marketing and online consumer behaviour. This is an individual contributor role reporting to the Head of eCommerce Trade.
What's involved
* Understand the commercial strategy, trading levers, and operational context (e.g. campaigns, assortment changes, pricing, onsite changes)
* Connect commercial activity to onsite/app performance and customer outcomes
* Sanity-check data using business understanding (identify anomalies, flag issues, validate sources)
* Identify trends, patterns, and optimisation opportunities across the full customer journey (merchandising, pricing, acquisition)
* Translate data into insights by articulating the "why" (drivers and root causes), the "so what" (implications), and the "what next" (recommended actions)
* Own GA4 event management in partnership with Data/Engineering (requirements, governance, improvements)
* Define and maintain event naming conventions and behavioural metrics
* Validate tracking after releases and proactively monitor for issues
* Extract and transform raw data into stakeholder-friendly outputs
* Maintain BAU reporting and dashboards
* Prepare insights for weekly trade reporting and monthly business reviews
* Conduct deep dives for strategic and cross-functional initiatives
* Proactively surface insights to improve customer experience and commercial outcomes
* Drive understanding across the business of how onsite/app behaviour impacts performance
* Partner with Product and Trade teams to execute and measure A/B testing
* Ensure data accuracy and integrity across reporting processes
* Explore and pilot AI use cases to improve analytics productivity
* Train teams on practical AI usage (insight generation, summarisation, QA, automation)
* Identify workflow improvements where AI can uncover patterns at scale
About You
* Proven experience as an eCommerce Analyst, Digital Marketing Analyst, or similar role
* Strong analytical capability with solid SQL skills (comfortable working with large datasets independently)
* Familiarity with Google Analytics, ideally GA4
* Understanding of digital marketing, SEO, and online advertising
* Strong communication and presentation skills, with the ability to translate complex data into actionable insights
* Detail-oriented with strong organisation and time management
* Ability to work independently and collaboratively in a fast-paced environment
* Analytical mindset with a focus on understanding "why"
* Strong commercial acumen and ability to connect metrics to business outcomes
Life at the company
From ways of working to a strong growth mindset and sustainable approach, every team member contributes unique value while having fun along the way. People are the company's greatest asset, and the employee experience is designed to empower everyone to do their best work.
Here's what to expect
* Flexible working – hybrid model
* Learning collective – learning days and hackathons
* Parental benefits – parental leave and an extra day off for your child's first day of school
* Birthday leave – a paid day off and a voucher to celebrate
* Style perks – staff discounts and sample sales
* Wellbeing – discounted gym memberships and wellbeing programs
* People first – Employee Assistance Program for you and your family
* Volunteer days – opportunities to give back through a charity partner
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