The Role You Could Play
Our growing Personalisation team are looking for a Marketing Audience Specialist who will play a key role in bringing the MECCA magic to life through our digital channels with experiences that delight and inspire action.
You will be part of a team responsible for accelerating growth, by defining and creating our target audience strategies to ensure every interaction with our is data led and adds value to our customers.
Day to day responsibilities will include but are not limited to:
* Collaborating with key stakeholders to understand their needs and requirements
* Define, size, create, and optimise audiences using audience management tools and/or manipulating database tables with SQL
* Ensure audiences created and used are compliant with data/privacy rules and local laws and regulations (such as GDPR)
* Maintain and validate data in Salesforce Marketing Cloud, including imports, exports, queries, and overall hygiene
* Maintaining platform hygiene
* Champion a data-driven, test and learn approach to optimising and enhancing personalised customer experiences
* Provide input into the most effective audiences to use for personalisation use cases
* Contribute to the development and documentation of solution designs that process and manage audiences
* Support thought leadership in audience strategy and taxonomy management to ensure feasibility and quality in audience creation and maintenance
* Support the extension of data processes to enrich customer profile for targeting
What You Will Bring
Balancing strategy with tactical execution, you will always have the north star in focus, delivering innovation and market leading experiences. You will be comfortable working with complex data sets, commercially minded and comfortable working with both business and technical stakeholders to deliver high quality customer conversion and overall market share growth.
You will also have the following skills:
* 1-2 years' experience in a similar role
* Highly proficient in developing SQL and experience with Relational Data Base Management systems
* Experience with Salesforce Marketing Cloud including creation, population and querying of data extensions and set up of automations
* Experience in martech platforms and digital experimentation desirable
* Experience in designing, implementing and optimising customer segmentation and audiences in line with overall audience strategy
* Strong data communication skills (both written & verbal) and ability to manage and present to technical and non-technical stakeholders
* Exceptional problem-solving skills with an ability to innovate in finding solutions
* Experience in agile ways of working and tools such as Jira and Confluence
Your Life At MECCA
Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn't be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way
Some of our other team member benefits include:
* Professional development programs and first-class digitised learning offering
* Health and well-being initiatives
* Reward and recognition programs
* Access to bonus and incentive programs
* Generous discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policy
Benefits are subject to company policy, as updated from time to time.
There are also so many other ways in which you'll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way. To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca and for all current opportunities, visit
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