Brand Manager (FMCG) - 12 Month Contract
Brand Manager (FMCG) - 12 Month Contract
Direct message the job poster from Connect APAC
Connect APAC have been engaged by a global, leading Consumer Goods organisation who play across various categories including; Health, Beauty and Personal care. Reporting into the Marketing Manager, there now exists a 12 month maternity leave contract for a Brand Manager to join the team. The role will work with a market leading portfolio of brands and the organisation is renowned for a highly flexible (2 days office and 3 days WFH) and supportive environment.
Key Responsibilities:
* Develop and implement annual brand strategies and objectives in line with the brand vision.
* Deliver detailed Brand Activity Plans that will deliver against the agreed Objectives.
* Actively participate in the range review process with cross functional stakeholders.
* Work closely with category and sales stakeholders to monitor brand performance and remedial action recommended/ taken as required.
* Lead and implement the 2-3-year brand innovation strategy ensuring that innovation efforts are consumer-centric, strategically aligned and aligned to brand vision.
* Work closely with local project, sales and supply chain stakeholders to ensure innovation projects are launched on time.
* Identify product development opportunities (including packaging) that will meet or improve overall budget objectives (G2G) and reinforce brand positioning.
* Lead communication strategies for brands across Australia and NZ.
* Manage agency relations to execute strategies within budget.
* Oversee influencer and social media marketing content calendars.
* Monitor and analyse social media performance, offering insights for optimization.
* Coordinate digital marketing campaigns and e-commerce content requirements.
* Execute brand and digital playbooks.
* Track A&P budgets, monitoring and adjusting monthly via PPR (prior period review) process.
* Track and analyse key performance indicators (KPIs) for digital and social media campaigns ensuring ROI.
Key Requirements:
* Bachelor’s degree in Marketing, Communications, or a related field.
* 3-5 years of experience in brand management within FMCG, focusing on digital and social media.
* Strong understanding of social media platforms, trends, and best practices.
* Excellent analytical and problem-solving skills.
* Proficient in Microsoft Office Suite (Teams, Excel, PowerPoint, Word) and Circana, Unify, or equivalent.
* Strong communication and interpersonal skills, with excellent writing and visual communication abilities.
* Ability to work independently and collaboratively.
* Detail-oriented and organised, capable of managing multiple projects simultaneously.
Interested applicants please apply using the link provided.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Contract
Job function
* Job function
Marketing, Sales, and Analyst
* Industries
Consumer Services, Retail Health and Personal Care Products, and Wholesale Food and Beverage
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