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Overview
Are you ready to take ownership of SEO across 19 ecommerce websites and help shape the digital future of some of Australia’s most iconic brands? As our SEO Manager, you’ll lead the SEO roadmap, combining technical optimisation, content, CRO/UX, and product feeds to drive organic growth, visibility, and revenue across Brand Collective’s portfolio. This is a hands-on role with strategic impact, perfect for a technically robust SEO expert who thrives in fast-paced environments and loves turning data into commercial outcomes.
Responsibilities
- Set the SEO Roadmap - Define and deliver the group SEO strategy, establishing clear KPIs for traffic, engagement, and conversion.
- Drive Technical Excellence - Conduct SEO audits, optimise Shopify CMS and site architecture, improve Core Web Vitals, and manage structured data.
- Lead Content & Product Feeds - Build seasonal SEO content calendars, manage optimised content production, oversee Google Merchant Centre and Shopping feeds, and enhance Google Business Profiles.
- Enhance Experience & Conversion - Audit and improve websites with a focus on CRO and UX, collaborating with design and digital teams to strengthen customer journeys.
- Analyse & Report - Own SEO reporting across GA4, GSC, SEMrush, Ahrefs and feed platforms, delivering actionable dashboards and insights to stakeholders.
- Collaborate & Educate - Partner with brand managers, marketers, and ecommerce teams to embed SEO into campaigns and launches, while acting as the subject-matter expert across the group.
- Stay Ahead of the Curve - Monitor algorithm changes, experiment with AI-driven tools, and adopt new SEO technologies to maintain competitive advantage.
About You
You’re an SEO leader who blends technical know-how with commercial acumen. You thrive in ecommerce environments, love solving complex problems, and know how to influence stakeholders with clear, actionable insights. You’ll bring:
- 7+ years’ SEO experience, ideally in ecommerce or multi-brand environments
- Proven success delivering organic traffic and revenue growth
- Hands-on experience with Shopify CMS and site optimisation
- Strong expertise in Google Merchant Centre, product feeds, and Shopping feeds
- Familiarity with CRO, UX optimisation, and AI tools for ecommerce
- Advanced proficiency in GA4, GSC, Tag Manager, SEMrush, Ahrefs and Screaming Frog
- Experience managing agencies and cross-functional stakeholders
- Solid communicator, analytical thinker, and passionate about innovation in SEO
Perks
- Pet-friendly workspace - Yes, your furry friend can join you at work!
- Generous discounts - Up to 50% off top brands like Reebok, Superdry, and Elka Collective!
- Exclusive LK Group discounts - Treat yourself to savings at Daniel’s Donuts, Hommey, Snooze & more!
- Access to sample sales - Exclusive to Brand Collective team members only.
- Leave when it matters - Paid parental leave, volunteer leave & purchased leave options.
- Novated leasing - Drive your dream car with ease.
- Loyalty rewards - We celebrate your milestones with generous service awards!
- Well-being matters - Free access to Mental Health Professionals through our Employee Assistance Program.
About Brand Collective
Brand Collective is one of Australia's most prominent apparel, footwear & sport groups, operating our omnichannel offer across 300+ stores with over 3,000 team members, a comprehensive online business and an extensive wholesale network. Our portfolio ranges from iconic heritage to timeless contemporary, from street culture to considered craftsmanship, and from private label to international luxury fashion brands. We bring brands to life!
At Brand Collective our customers come from all walks of life, and so do we! We value diversity and inclusion in all forms, thus hire based on capability and performance. If you feel like your skills align with the role and company culture, apply today to bring brands to life!
Please note: at this time, Brand Collective are not seeking recruitment agency support for this role, and will not be liable for any unsolicited candidate profiles or associated fees. We encourage applicants to apply directly to this posting if they would like to be considered for this opportunity. The advertising of this role may close earlier than the listed date, and we encourage applicants to apply early.
Role Details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing, Information Technology, and Other
- Industries: Retail Apparel and Fashion, Retail, and Apparel Manufacturing
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📌 SEO Manager
🏢 Brand Collective
📍 Melbourne