A Marketing Executive will play a crucial role in assisting with the development and implementation of the annual marketing plan, driving key objectives, current initiatives and relevant marketing activities relating directly to the Cluster Marketing and Communications Manager. The
What will I be doing?
You will be assisting in delivering the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:
* Assist to develop, proactively manage and implement the annual cluster marketing plan to include eCommerce, brand and loyalty marketing within budget guidelines
* Drive the development of a sound B2B and B2C strategy by segment for each hotel, in line with the commercial focus process
* Measuring the success of all marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders
* Assist in the roll out of marketing initiatives to support the cluster in meeting their revenue targets, also by leveraging key function activity in Regional Marketing, eCommerce, Marketing Operations, Strategic Partnerships and third party distribution
* Adequate marketing support for Hotel departments such as F&B, ensuring collateral requirements are met
* Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all marketing activities
* Assist to develop social media activity for the cluster and support departmental initiatives
* Recognise and execute opportunities for the loyalty program as well as other incentive programmes at cluster level
* Identify local partnership opportunities with the regional team, and oversee the on-going execution of revenue driving activities