The role of a Digital Advertising Specialist is pivotal in driving the success of our media campaigns. This position involves providing critical support to the team by creating targeted advertising audiences, analyzing data for end-of-campaign reports, updating media plans, crafting compelling copy, and preparing for client working sessions. The specialist will also be responsible for setting up simple campaigns across major platforms, contributing directly to client WIPs, and ensuring the smooth operation of the office.
Key Responsibilities
* Create targeted advertising audiences on Meta, Snapchat, TikTok, and Google Ads
* Develop, adapt, and edit copy for paid channels, adhering to brand tone of voice
* Analyze data from advertising platforms to inform end-of-campaign reports
* Assist with setting up (Rubii) reporting dashboards to consolidate data from various platforms into a single, visual view for easy campaign monitoring and optimization
* Support Campaign Managers and Directors by preparing for client working sessions as instructed
* Input approved media bookings into the financial management system, ensuring accuracy and adherence to allocated campaign budgets
* Assist with end-of-month financial reconciliation and invoicing process, verifying media vendor invoices against booking data
Training & Personal Development
* Maintain open communication with your line manager through weekly 1-on-1 meetings
* Attend internal team meetings including WIPs, training sessions, and ad-hoc brainstorms
* Pursue self-paced, self-guided training and stay informed about marketing trends and technology
* Represent the company at industry events, client meetings, and agency group functions
Office Administration
* Act as the primary point of contact for team requests, including IT troubleshooting, office supplies, and equipment, as well as general management of office facilities
* Facilitate calendar requests between teams and remind Team Leads of key dates, birthdays, and anniversaries
* Help organize team events, with support from a designated 'party pod' for larger occasions
* Monitor the hello@ inbox and respond to or forward enquiries in a timely manner