We are seeking a highly capable Freelance Marketing Coordinator to take ownership of digital marketing execution.
The objective of this role is to build a disciplined, self-sustaining marketing rhythm that protects the brand and reduces day-to-day founder involvement.
This is not a junior content role.
It is not a trend-driven content production role.
It requires aesthetic judgement, commercial awareness and independent execution. The successful candidate will manage output with discipline, protect brand cohesion and improve systems over time.
This is an opportunity to shape the brand of a considered, design-led developer at a meaningful stage of growth.
Candidates must have a minimum of 2-3 years of marketing experience.
Key Responsibilities
- Developing structured monthly content strategies aligned to project milestones and commercial priorities
- Owning and protecting the brand voice across digital platforms, crafting measured, considered copy for Instagram, LinkedIn and the Lacey Group website
- Planning and leading quarterly content capture days, ensuring sufficient high-quality assets are captured to generate 6–8 weeks of structured content
- Maintaining disciplined publishing cadence and presentation standards
- Producing clean, on-brand visual assets where required
- Providing concise performance summaries with clear insights and recommendations
- Protecting brand cohesion across all touchpoints
- Improving marketing workflows and systems over time
Candidate Profile
You will demonstrate:
- Strong aesthetic judgement
- Clear, structured written communication
- Experience managing premium or design-led brands
- Commercial maturity and outcome-focused thinking
- Independent execution capability
- Demonstrated ability to improve systems or workflows
- Comfort working directly with a founder in a lean environment
- Measured, professional communication style
We are seeking someone interested in building long-term brand equity, not short-term content cycles.
Experience in property, architecture, design or premium lifestyle sectors will be highly regarded.
We prioritise substance over trend awareness.
Australian work rights are required for this position.
Engagement Structure
- Part-time contractor engagement (approximately 8–12 hours per week)
- Hybrid arrangement (remote with quarterly content capture days on the Gold Coast)
- Monthly retainer structure preferred, reflecting ownership of deliverables rather than time-based task execution (hourly arrangements considered where appropriate)
- Fee structure to be discussed with shortlisted candidates based on capability, experience and scope alignment
- Intellectual property assigned to Lacey Group
This is not a junior engagement. We are seeking capability aligned with a premium brand environment.
As the project pipeline expands, there may be scope to increase the engagement over time, aligned to performance and business priorities.
We are comfortable waiting for the right person.
What Success Looks Like
At 6 Months:
- Structured publishing rhythm
- Marketing operating with minimal founder intervention
- Cohesive, refined digital presence
At 12 Months:
- Recognisable premium positioning
- Established thought leadership
- Marketing systems operating independently
- A refined, consistent brand presence across platforms
Application Process
To ensure alignment with the requirements of this role, applicants must complete the structured online survey to be considered.
The survey includes:
- Portfolio submission
- Writing assessment
- Strategic scenario response
- Workflow overview
- Commercial terms and availability
Shortlisted candidates will be invited to complete a Lacey Group assessment survey, designed to further evaluate strategic thinking, communication style and approach to marketing execution.
Only applicants who complete the survey will progress to review.
We value concise, structured communication. Applications demonstrating clarity, commercial awareness and disciplined thinking will be prioritised.
Please ensure your responses are considered and well structured. Attention to detail matters.
We prioritise alignment over speed and may restart recruitment if standards are not met.