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Paid search coordinator

Melbourne
Chain Social
Posted: 7 April
Offer description

Chain Social is on the lookout for a Paid Search Coordinator to manage, optimise, and elevate paid search campaigns that drive results. If strategy, performance, and measurable growth excite you, this is the role for you!

So, who are we?

We're so glad you asked. Chain Social is a female‐led digital and creative agency located on the Mornington Peninsula in Victoria. We service some of Australia's biggest brands across beauty, fashion and lifestyle, such as MECCA, Millie Savage, NALA, Your Reformer, Funday Sweets and more. We're proud of who we are and the work we do for our clients; our brand identity is sacred, and we've spent the last 10 years building it with a team of tenacious and passionate women at the helm.

The Role

As Chain Social's Paid Search Coordinator, you'll play a key role in driving visibility, traffic, and conversions for our clients. You'll take ownership of SEM campaigns, leveraging your expertise in keyword analysis, competitor research, and conversion rate optimisation to ensure campaigns perform at their best. This role requires a balance of strategic thinking and hands‐on execution, from managing budgets and tracking performance to configuring Google Analytics and collaborating with developers to solve technical challenges.

You'll also support client growth by identifying opportunities to improve campaign results, proposing upsells, and delivering actionable insights through monthly reporting and quarterly strategy presentations. Attendance at client WIPs may be required in collaboration with Account Managers and Team Leads, giving you exposure to client strategy and campaign planning at a senior level.

Key Responsibilities Include

* Plan, implement, and optimise SEM campaigns, including keyword research, competitor analysis, and conversion rate testing
* Monitor budgets and ROI, using Google Analytics and Tag Manager to track and report performance
* Bring a creative eye to campaigns, shaping ad copy, visuals, and messaging to maximise engagement, click‐through, and conversion performance, while ensuring all creatives align with brand tone and campaign objectives.
* Collaborate with developers, Google partners, and internal teams to troubleshoot technical issues and improve campaign outcomes
* Support client growth with insights, reporting and proactive recommendations for strategy and upsells

The Ideal Candidate

You're a digital marketing professional with 1–2 years of agency experience, ideally focused on paid search or SEM, and a hands‐on track record managing Google Ads campaigns that deliver measurable results. You're comfortable supporting client accounts, from performance analysis and reporting to strategy recommendations and contributing to quarterly planning or presentations.

You're highly proficient in Google Analytics, Google Tag Manager, and Google Merchant Centre, with hands‐on experience implementing and optimising conversion rate strategies such as A/B and split testing. Data is your superpower; you turn insights into action with a detail‐oriented, analytical approach to campaign management. You know your way around PPC tools and SEM best practices, thrive in fast‐paced environments, manage your time effortlessly, and enjoy collaborating with clients and internal teams to deliver outstanding results.

What's in it for you?

We may be biased, but hand on heart believe we're part of one of the best workplaces in Australia — and the 2024 Culture 100 Award agrees. Being part of our tight‐knit Chain Social team means you'll enjoy a culture‐first attitude that's at the heart of everything we do, and highly valued by our Founder & CEO.

Big things are happening at Chain in 2026. Our chic new Mornington HQ opens early 2026, complete with a wellness centre and sauna (yes, really). Late in 2026, we will be opening another coastal office – Hello Gold Coast! Think client WIPs at 4 pm, toes in the sand by 5 pm (say less!)

Additional benefits:

* Flexible work hours because we know the juggle is real.
* Hybrid working environment (2-3 days in office, rest from home)
* A nurturing female‐led environment where pop culture is always encouraged
* A coastal office location in Mornington (and soon to be QLD), so you can clock off and head to the beach for a swim/walk (or a drink, depending on your day)
* We've recently started a Christmas season tradition of a team event. Last year was a Super Yacht on the Sydney Harbour, the year prior? Jackalope Hotel takeover and flying in Peking Duk to perform.... because we work hard and relax harder.
* Ongoing fun monthly team events so we can get to know each other.
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