As the Culture and Creativity Marketing Officer, you'll lead exciting campaigns that drive ticket sales, build loyal audiences, and grow the profile of the Forge Theatre. This is a creative role with lots of variety; one day you'll write copy for a national touring show, the next you'll report on campaign performance, all while creating a post that sells out an event. If you get a buzz from thinking strategically and love marketing creative things, creatively - this is the right fit for you.
We Are East Gippsland Shire – A Creative Heart in a Natural Wonderland
East Gippsland is where creativity thrives alongside coastlines, mountains and lakes. While our region is known for its breathtaking natural beauty — from alpine peaks to ocean shores — it's also a place where arts, culture and community connection are deeply valued and actively supported.
At the centre of East Gippsland's cultural scene is The Forge Theatre, a professional performing arts venue that hosts an exciting mix of touring productions, local talent, festivals and creative programs. From comedy and live music to children's theatre, dance and storytelling, The Forge showcases performances that inspire, entertain and connect people of all ages.
Through Create, our Culture and Creativity program, Council supports and celebrates a diverse calendar of shows and events right across the region — bringing star performers and emerging artists to our communities and championing local creativity.
East Gippsland Shire Council is proud to support a flourishing arts community, with dedicated spaces, skilled staff and a commitment to cultural development. Here, you'll find rewarding opportunities while enjoying the lifestyle and inspiration that comes from living in one of Victoria's most unique places.
The Opportunity
As our Culture and Creativity Marketing Officer, you'll play a leading role in shaping how audiences discover and engage with live performance in East Gippsland. You'll design and deliver eye-catching campaigns that promote the Forge Theatre's seasonal program, grow brand recognition, and turn great shows into sell-out successes.
You'll work closely with the Culture & Creativity team to plan and deliver creative content across digital, print, social and outdoor media. From managing the biannual show booklet to crafting persuasive social posts, overseeing ticketing data, reporting on performance and developing audience loyalty, you'll be across every touchpoint. This role is ideal for a confident marketer hoping to contribute to arts and culture in a regional setting while being part of a community focused workplace.
Key responsibilities of the role include:
* Plan, deliver and evaluate creative marketing campaigns across multiple channels
* Manage content and updates for the web, social media and the Forge show booklet
* Monitor ticket sales, analyse campaign performance and report on audience insights
* Coordinate marketing support for partners and help grow brand awareness across the region
This is a permanent, part time opportunity, working 15.2 hours per week – this can be done in 2 days or spread across 3-4. You'll be based in Bairnsdale, working from the Forge Theatre or our Business Centre. There is some flexibility for hybrid working however, we will look favourably on those with the skillset living in the region.
What we're looking for:
* Proven experience running multi-channel marketing campaigns with strong outcomes
* High-level communication and copywriting skills across digital and print formats
* Ability to manage deadlines, work independently and juggle multiple projects
* Experience working with stakeholders in arts, events or creative environments
You'll also have:
* A Bachelor's degree (or similar) in marketing
We also offer our staff:
Work-Life Balance:
* 60/40 Hybrid office/WFH options
* Option to purchase additional leave
* Flexible start and finish times
* Extra time off over Christmas
* Discounted memberships to our Recreation Centres
Competitive Salaries:
* Banded salaries with built in yearly increases
* Annual leave loading paid as a lump sum in December
A Supportive environment:
* 17 weeks paid primary carer's parental leave
* Additional special leave available for chronic health conditions and other special needs
* Learning and Development team to keep your skills up to date and give you the opportunity to develop your career
* Employee Assistance Program offering counselling support when you need it
* Staff consultative committee - management consult staff on big decisions
Questions? Contact Ashley Ball, Culture and Creativity Coordinator on 0448 015 448 or Rachel Wade, Forge Theatre Supervisor on (03) 5153 9641
Applications close on 14 August 2025
East Gippsland Shire Council is committed to being a diverse and inclusive organisation that supports flexible and accessible working arrangements for all. This includes people with a disability, Aboriginal and Torres Strait Islander people, people who identify as LGBTIQA+, gender diverse people, religiously, culturally and linguistically diverse people and people of any age.
East Gippsland Shire Council is committed to upholding the Child Safe Standards and has a zero tolerance for child abuse and harm. To uphold these standards a valid working with children check is required to be held for applicable positions.
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